Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective SolutionsRockport Publishers, 2012 - 207 páginas "Universal Methods of Design is an immensely useful survey of research and design methods used by today's top practitioners, and will serve as a crucial reference for any designer grappling with really big problems. This book has a place on every designer's bookshelf, including yours!" —David Sherwin, Principal Designer at frog and author of Creative Workshop: 80 Challenges to Sharpen Your Design Skills "Universal Methods of Design is a landmark method book for the field of design. This tidy text compiles and summarizes 100 of the most widely applicable and effective methods of design—research, analysis, and ideation—the methods that every graduate of a design program should know, and every professional designer should employ. Methods are concisely presented, accompanied by information about the origin of the technique, key research supporting the method, and visual examples. Want to know about Card Sorting, or the Elito Method? What about Think-Aloud Protocols? This book has them all and more in readily digestible form. The authors have taken away our excuse for not using the right method for the job, and in so doing have elevated its readers and the field of design. UMOD is an essential resource for designers of all levels and specializations, and should be one of the go-to reference tools found in every designer’s toolbox." —William Lidwell, author of Universal Principles of Design, Lecturer of Industrial Design, University of Houston This comprehensive reference provides a thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design, delivered in a concise and accessible format perfect for designers, educators, and students. Whether research is already an integral part of a practice or curriculum, or whether it has been unfortunately avoided due to perceived limitations of time, knowledge, or resources, Universal Methods of Design serves as an invaluable compendium of methods that can be easily referenced and utilized by cross-disciplinary teams in nearly any design project. This essential guide: - Dismantles the myth that user research methods are complicated, expensive, and time-consuming - Creates a shared meaning for cross-disciplinary design teams - Illustrates methods with compelling visualizations and case studies - Characterizes each method at a glance - Indicates when methods are best employed to help prioritize appropriate design research strategies Universal Methods of Design distills each method down to its most powerful essence, in a format that will help design teams select and implement the most credible research methods best suited to their design culture within the constraints of their projects. |
Contenido
INTRODUCTION | 6 |
01 AB Testing | 8 |
02 AEIOU | 10 |
03 Affinity Diagramming | 12 |
04 Artifact Analysis | 14 |
05 Automated Remote Research | 16 |
06 Behavioral Mapping | 18 |
07 Bodystorming | 20 |
52 Laddering | 110 |
53 Literature Reviews | 112 |
54 The Love Letter the Breakup Letter | 114 |
55 Mental Model Diagrams | 116 |
56 Mind Mapping | 118 |
57 Observation | 120 |
58 Parallel Prototyping | 122 |
59 Participant Observation | 124 |
08 Brainstorm Graphic Organizers | 22 |
09 Business Origami | 24 |
10 Card Sorting | 26 |
11 Case Studies | 28 |
12 Cognitive Mapping | 30 |
13 Cognitive Walkthrough | 32 |
14 Collage | 34 |
15 Competitive Testing | 36 |
16 Concept Mapping | 38 |
17 Content Analysis | 40 |
18 Content Inventory Audit | 42 |
19 Contextual Design | 44 |
20 Contextual Inquiry | 46 |
21 Creative Toolkits | 48 |
22 Critical Incident Technique | 50 |
23 Crowdsourcing | 52 |
24 Cultural Probes | 54 |
25 Customer Experience Audit | 56 |
26 Design Charette | 58 |
27 Design Ethnography | 60 |
28 Design Workshops | 62 |
29 Desirability Testing | 64 |
30 Diary Studies | 66 |
31 Directed Storytelling | 68 |
32 Elito Method | 70 |
33 Ergonomic Analysis | 72 |
34 Evaluative Research | 74 |
35 Evidencebased Design | 76 |
36 Experience Prototyping | 78 |
37 Experience Sampling Method | 80 |
38 Experiments | 82 |
39 Exploratory Research | 84 |
40 Eyetracking | 86 |
41 Flexible Modeling | 88 |
42 FlyontheWall Observation | 90 |
43 Focus Groups | 92 |
44 Generative Research | 94 |
45 Graffiti Walls | 96 |
46 Heuristic Evaluation | 98 |
47 Image Boards | 100 |
48 Interviews | 102 |
49 KJ Technique | 104 |
50 Kano Analysis | 106 |
51 Key Performance Indicators | 108 |
60 Participatory Action Research PAR | 126 |
61 Participatory Design | 128 |
62 Personal Inventories | 130 |
63 Personas | 132 |
64 Photo Studies | 134 |
65 Picture Cards | 136 |
66 Prototyping | 138 |
67 Questionnaires | 140 |
68 Rapid Iterative Testing Evaluation RITE | 142 |
69 Remote Moderated Research | 144 |
70 Research Through Design | 146 |
71 Roleplaying | 148 |
72 Scenario Description Swimlanes | 150 |
73 Scenarios | 152 |
74 Secondary Research | 154 |
75 Semantic Differential | 156 |
76 Shadowing | 158 |
77 Simulation Exercises | 160 |
78 Site Search Analytics | 162 |
79 Speed Dating | 164 |
80 Stakeholder Maps | 166 |
81 Stakeholder Walkthrough | 168 |
82 Storyboards | 170 |
83 Surveys | 172 |
84 Task Analysis | 174 |
85 Territory Maps | 176 |
86 Thematic Networks | 178 |
87 Thinkaloud Protocol | 180 |
88 Timeaware Research | 182 |
89 Touchstone Tours | 184 |
90 Triading | 186 |
91 Triangulation | 188 |
92 Unobtrusive Measures | 190 |
93 Usability Report | 192 |
94 Usability Testing | 194 |
95 User Journey Maps | 196 |
96 Value Opportunity Analysis | 198 |
97 Web Analytics | 200 |
98 Weighted Matrix | 202 |
99 Wizard of Oz | 204 |
100 Word Clouds | 206 |
208 | |
Otras ediciones - Ver todas
Universal Methods of Design: 100 Ways to Research Complex Problems, Develop ... Bruce Hanington,Bella Martin Vista previa limitada - 2012 |