Harvard Business Review Press, 1996 M08 7 - 208 páginas
The author examines the efforts of more than 100 companies to remake themselves into better competitors. He identifies the most common mistakes leaders and managers make in attempting to create change and offers an eight-step process to overcome the obstacles and carry out the firm's agenda: establishing a greater sense of urgency, creating the guiding coalition, developing a vision and strategy, communicating the change vision, empowering others to act, creating short-term wins, consolidating gains and producing even more change, and institutionalizing new approaches in the future.
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LibraryThing ReviewCrítica de los usuarios - ACPortoNovo - LibraryThing
ver four decades, Dr. Kotter observed countless leaders and organizations as they were trying to transform or execute their strategies. He identified and extracted the success factors and combined ... Leer comentario completo
LibraryThing ReviewCrítica de los usuarios - sandrafelker - LibraryThing
Review: John Kotter is considered the expert on Change Management. Although, I thought his arguments for the Eight step process were valid, this book doesn't offer the information one would need to ... Leer comentario completo