Scanning the Business Environment

acquisition appeared areas Ashton awareness or concern basic Beta Catalyst Division cent Chapter Chemical Division chemical industry commercial company's complex concern with environmental considered contacts coordination Corporate Development Division Croydon's top management customers Decision focal point decision-making discussion diversification divisional environmental scanning evaluation example Exhibit factors firms formal Gemca Gemca's top management Hartley Hirsch Igor Ansoff immediate industrial environment important external information Information/Interest/Influence interests internal communications involved large companies limited long-range major Manager Manager manufacturing March and Simon members of top ment nonchemical operating divisions opportunities oriented pany petroleum planning plastics polyethers Polymer Polyp polyurethane portunities possible problem reasons relatively responsible role scanning activities scanning effort scanning process specific staff assistance staff unit statistical statistical survey strategic information strategic scanning subordinate managers surfactants task technical tegic tended tion top management's trends United Kingdom Vice President Waldner Zimble