Neuromarketing: Is There a 'buy Button' in the Brain? : how Selling to the Old Brain Will Bring You Instant SuccessHarper Collins, 2005 - 198 páginas The first book to unveil a powerful combination of new discoveries on the brain and techniques to create compeling messages. |
Contenido
Introduction | 1 |
Three Brains One Decisionmaker | 9 |
The Methodology Four Steps to Success | 15 |
Step 1 Diagnose the PAIN | 23 |
Step 2 Differentiate your CLAIMS | 37 |
Step 3 Demonstrate the GAIN | 45 |
Step 4 Deliver to the OLD BRAIN | 57 |
Practice Practice Practice | 171 |
Notes and Resources | 194 |
Otras ediciones - Ver todas
Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain Patrick Renvoise,Christophe Morin Vista previa limitada - 2007 |
Neuromarketing: Understanding the "buy Button" in Your Customer's Brain Patrick Renvoisé,Christophe Morin Vista de fragmentos - 2007 |
Neuromarketing: Understanding the "buy Button" in Your Customer's Brain Patrick Renvoisé,Christophe Morin Sin vista previa disponible - 2007 |
Términos y frases comunes
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