Neuromarketing: Is There a 'buy Button' in the Brain? : how Selling to the Old Brain Will Bring You Instant SuccessHarper Collins, 2005 - 198 páginas The first book to unveil a powerful combination of new discoveries on the brain and techniques to create compeling messages. |
Contenido
Introduction | 1 |
Three Brains One Decisionmaker | 9 |
The Methodology Four Steps to Success | 15 |
Step 1 Diagnose the PAIN | 21 |
Step 2 Differentiate your CLAIMS | 37 |
Step 3 Demonstrate the GAIN | 45 |
Step 4 Deliver to the OLD BRAIN | 57 |
Practice Practice Practice | 171 |
Notes and Resources | 194 |
Otras ediciones - Ver todas
Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain Patrick Renvoise,Christophe Morin Vista previa limitada - 2007 |
Neuromarketing: Understanding the "buy Button" in Your Customer's Brain Patrick Renvoisé,Christophe Morin Vista de fragmentos - 2007 |
Neuromarketing: Understanding the "buy Button" in Your Customer's Brain Patrick Renvoisé,Christophe Morin Sin vista previa disponible - 2007 |
Términos y frases comunes
Agnes Antonio Damasio asked audience auditory channel benefits body language BRAIN in Everyday BRAINPOWER OLD BRAIN CareerBuilder Chapter competitors Contrasted Big Picture create creative decision deliver your message demo Demonstrate the GAIN Diagnose the PAIN Differentiate your CLAIMS emotion example experience eye contact fear feel Figure Financial focus Grabber Handling Objections Impact Boosters impact the OLD Increase Your Selling John Goodman Joseph LeDoux kinesthetic learning channels Linux listen look Marco Message Building Blocks Microsoft Visio mini-drama NEUROMARKETING OLUMBIA OLUMBIA passion person Positive Public Feedback powerful PowerPoint presentation print ads product or service projector Proofs of GAIN prop prospect's OLD BRAIN prospect's PAIN reach the OLD remember Repeat your CLAIMS self-centered selling effectiveness Selling Probability Silicon Graphics simple solution Strategic strong sure talk tangible tell tion true decision-maker unique CLAIMS visual William Bernbach words