Economics of StrategyWiley Global Education, 2015 M12 17 - 544 páginas Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment. |
Contenido
1 | |
8 | |
PART ONE FIRM BOUNDARIES | 35 |
PART TWO MARKET AND COMPETITIVE ANALYSIS | 153 |
PART THREE STRATEGIC POSITION AND DYNAMICS | 277 |
PART FOUR INTERNAL ORGANIZATION | 383 |
GLOSSARY | 488 |
NAME INDEX | 497 |
SUBJECT INDEX | 503 |
EULA | 521 |
Otras ediciones - Ver todas
Economics of Strategy David Dranove,David Besanko,Mark Shanley,Scott Schaefer Vista previa limitada - 2017 |
Economics of Strategy 6E International Student Version Premium Custom Edition David Besanko,David Dranove,Scott Schaefer,Mark Shanley Sin vista previa disponible - 2017 |
Economics of Strategy David Besanko,David Dranove,Mark Schaefer,Mark Shanley Sin vista previa disponible - 2015 |
Términos y frases comunes
activities airlines analysis assets average cost barriers benefit brand buyers capacity Chapter commitment compete competitive advantage competitors consumer surplus contract coordination corporate cost function Cournot culture customers decisions demand develop differentiated diversified economic economies of scale effect efficiency effort employee’s employees entrant entry equilibrium example factors firm’s fixed costs groups hospitals Hynix incentives increase incumbent indifference curve individual industry innovation input internal investments iPhone keiretsu Kmart lower managers manufacturer marginal cost market share measures Mega Bloks million monopolist monopolistically competitive Nash equilibrium Netflix offer oligopoly operating organization organizational output patients Pepsi percent performance position potential predatory pricing problems profits purchase reduce relationships report cards result retailers revenue risk rivals sell sellers strategy structure success sunk costs suppliers tion transaction units vertical chain vertical integration Walmart workers