Small Business Management SeriesSmall Business Administration, 1953 |
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advertising agency advertising and promotional Aids for Small American analyze Answer basis booklet breakeven point Business Management Series cents channels of distribution compete competitive competitors considerations consumer and nonconsumer consumer products Copy testing determine distributors effort established products evaluate experience facilities factors failure Federal Trade Commission field financing frozen food gross sales Hilton important industry initial introducing new products launching Management Aids manu Marketing Research merchandising nonconsumer items nonconsumer products packaging Patent penetration pricing period Peter Hilton policy decision potential pricing policy prod product development product introduction product research products placed profit questions reasons recognize result retail salesmen sell Small Business Administration Small Business Management small business owner small firms Small Manufacturers Soft drink sold success sumer test market test operation test-marketing operation tion trade and consumer turnover ultimate user variety stores volume washing machines Washington 25