INSTRUCTIONS TO INTERVIEWERS ABOUT THE STUDY This study is concerned with the public's attitudes toward the food industry and food products, compared with attitudes toward other industries and their products. YOUR DEADLINE IS If for any reason you will be unable to complete this assignment, refer to Chapter V, page 3, of your INTERVIEWER'S MANUAL. Do not return your interviewing materials. Please try to complete your assignment before the deadline period. We would like to keep extentions to a minimum. If an extension is necessary, wire us night letter collect as follows: Exhibits: spiral bound cards, small white cards, small blue cards, 3 large sorting cards These instructions Map or sketch of your sample segment with Housing Unit Listing Sheet attached POSTCARD to be returned at once so that we know you are working on this - assignment Time sheet Report to Study Director Better Business Bureau memo, "Thank You for This Interview" and "While You Were Out" Return Envelope GETTING UNDER WAY As a first step, we suggest you check your supplies to make sure you have everything listed under ENCLOSURES. Wire us collect immediately if materials are missing so that we can get them to you as rapidly as possible. Then study the questionnaires to get an idea of the subject matter involved and the kinds of information to be obtained. ABOUT THE QUESTIONNAIRE VERY IMPORTANT: YOU MUST SHUFFLE THE LITTLE WHITE CARDS AND THE LITTLE BLUE CARDS THOROUGHLY BETWEEN EACH INTERVIEW. You will need to follow the questionnaires and the exhibit card numbers carefully, because the questionnaires appear in a number of different forms, with different questions and question orders, and using different exhibit cards. For instance, Questions 6 through 10, on page 3, sometimes refer back to Question 5, and sometimes back to Question 4 on the previous page. When you come to pages 6 and 7, which sometimes use the yellow or sometimes the green exhibit cards, please read all the questions slowly and carefully, especially the introductory statement (Question 16 or 30), and encourage the respondents to read the exhibit cards thoroughly. It is essential that respondents have a clear idea of the manufacturers' points of view before giving their own opinions. WHOM TO INTERVIEW There are three steps to follow in selecting your respondents: Step 1: Locate your sample segment. The sample segment in which you will do your interviewing is shown on the map or sketch enclosed. Before starting your assignment, study carefully Chapter IV of the INTERVIEWER'S MANUAL, "The Sample." Detailed instructions on how to locate sample segments, definitions of housing units, etc., are given in this chapter. It is important that these procedures be followed exactly. (If you do not have a copy of the blue INTERVIEWER'S MANUAL, please let us know at once.) COMPLETING YOUR ASSIGNMENT We On this study, even more than usual, we must achieve a high rate of completion. can do this only if every interviewer makes a special effort to complete as many interviews as possible. The more persistent and persuasive you can be, the higher our completion rate will be. Although we want you to complete as many interviews as you can, follow the precise rules, even if you are not always able to complete an interview in each household. Some housing units may be vacant; some respondents may be out; some may be ill or otherwise unavailable. (We've made allowances for this.) But be persistent and complete as many as possible. Do not ever substitute another person in a household. Interview only the person that the face sheet requires you to interview. It is important that you record accurately all information required on the Housing Unit Listing Sheet. The actual respondent's name should be legible. If the housing unit must be described, be sure to obtain and record the respondent's actual mailing address. One way to save time while drawing your sample: As soon as you have identified the first housing unit in your interviewing assignment, you may make your first call at this housing unit immediately. If your housing units are close together, you may want to complete your listing before you start making calls. You can decide which is the best procedure for your sample segment. IMPORTANT You should plan your trips to the sample segment so that you will The efficient interviewer plans his schedule to get the most done Callbacks: If you cannot interview the respondent on your first trip to the hous ing unit, you are authorized to make up to four calls, or three in addition to your first call. Use the space on the Interview Face Sheet to record the results of your calls. It is important that the date and time of call be accurately recorded. Be sure that the callbacks to the housing unit are not all at the same time of the day. Some of them should be in the evening and on weekends. Chapter IV, page 16, of your MANUAL gives a number of ideas on how to make callbacks most efficiently. TO BE RETURNED IN FIRST-CLASS ENVELOPE NOT LATER THAN DEADLINE 1. Blank questionnaires (from which face sheets have been removed) Exhibit materials 2. ALL INTERVIEWING YOU DO FOR OPINION RESEARCH CORPORATION IS STRICTLY REMEMBER Sarah E. Huneycutt Field Director Opinion Research Corporation T HE sole purpose of the field interviewer who uses this leaflet is to secure information on a matter of interest to business and the public. The interviewer will not try to sell you anything, will not ask for any money, and will not ask you to sign an agreement to buy anything. Should you be asked to buy anything by anyone using this leaflet you will know that its use is unauthorized. Marketing and opinion surveys lead to better products, better distribution, and a better understanding of the public's viewpoint on many questions. That is why your courtesy in granting interviews is so important and so much appreciated by American business. National Better Business Bureau, Inc. Thank you for your courtesy to our interviewer OPINION RESEARCH CORPORATION 44 Nassau Street Princeton, New Jersey While you were out... An opinion research inter- The interviewer will visit you Your household, along with a few others from Your name will not be associated with your THE OPINION RESEARCH CORPORATION INTERVIEWER • Carries credentials and identification • Will not ask you to sign anything • Will not ask you for money • Will not try to sell you anything |