Media Relations Handbook for Agencies, Associations, Nonprofits, and CongressThe Capitol Net Inc, 2004 - 345 páginas Next to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The Media Relations Handbook is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." Summary Table of Contents Introduction Complete Table of Contents online at www.MediaRelationsHandbook.com |
Dentro del libro
Resultados 1-5 de 55
... Boss to Admit the Crisis Exists $ 12.5 Types of Communications Crises in Public Affairs 233 234 $ 12.6 Systemic Crises 235 $ 12.7 Contrasting Case Studies : Systemic Crisis- Exxon and Tylenol ...... §12.8 How to Use a Web Site in a ...
... bosses - you should probably go with your gut and pass on the position . Most important , communications specialists succeed most ... boss on many levels . You must develop a trust between one another , so that your 5 First Steps 15 §1.3.
... boss and organization . The best source is your predecessor . A candid conversation , best done outside the office environment , is probably the quickest path to clarifying the challenge ahead . Your predecessor can outline your new boss's ...
... boss's and organization's area of ise . This can be extremely awkward for new spokesmen , since they usually don't have a lot of experience in specialty areas . As you become an expert on your new boss's or your organization's history ...
... boss on notice that you're aggressive in your advocacy of your part of the mission , and most good employers will appreciate that kind of enthusiasm . Even if you're not working on the starship Enterprise of PR shops , you're probably ...
Contenido
17 | |
28 | |
35 | |
4 8 | 76 |
4 16 | 88 |
5 4 | 97 |
5 7 | 103 |
6 5 | 120 |
8 8 | 170 |
9 2 | 182 |
9 7 | 188 |
Back of the Book | 276 |
CONTENTS | 301 |
23 | 325 |
29 | 331 |
Otras ediciones - Ver todas
Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress Sin vista previa disponible - 2004 |
Media Relations Handbook: For Agencies, Associations, Nonprofits and ... Bradford Fitch,Beth Gaston Sin vista previa disponible - 2010 |