Media Relations Handbook for Agencies, Associations, Nonprofits, and CongressThe Capitol Net Inc, 2004 - 345 páginas Next to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The Media Relations Handbook is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." Summary Table of Contents Introduction Complete Table of Contents online at www.MediaRelationsHandbook.com |
Dentro del libro
Resultados 1-5 de 83
... Federal Commu- nicators Network , who offered valuable assistance and agreed to allow por- tions of their book , Communicators Guide for Federal , State , Regional , and Local Communicators , to be used in this text . I am deeply ...
... Eleven : Communications in a Federal Agency Chapter Twelve : Crisis Communications in Public Affairs Chapter Thirteen : Honest Spin : The Ethics of Public Relations 210 228 258 CONTENTS Back of the Book Appendix One : Thirteen Rules of vii.
... Federal Records : Questions and Answers on the Freedom of Information Act and Privacy Act ( General Services Administration and the U.S. Department of Justice ) Epilogue : Remember Gunter Schabowski Index 277 279 ... 283 299 335 337 ...
... in a Campaign ... §10.8 Campaign Attacks on the Member's Official Activities $ 10.99 Chapter Summary 197 198 199 200 202 203 204 .. 207 208 Chapter Eleven : Communications in a Federal Agency §11.1 Introduction xiii.
Bradford Fitch. Chapter Eleven : Communications in a Federal Agency §11.1 Introduction ... $ 11.2 What's Different about Federal Agencies Communicators Guide by the 211 212 $ 11.3 Federal Communicators Network 213 $ 11.4 The Bureaucracy ...
Contenido
17 | |
28 | |
35 | |
4 8 | 76 |
4 16 | 88 |
5 4 | 97 |
5 7 | 103 |
6 5 | 120 |
8 8 | 170 |
9 2 | 182 |
9 7 | 188 |
Back of the Book | 276 |
CONTENTS | 301 |
23 | 325 |
29 | 331 |
Otras ediciones - Ver todas
Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress Sin vista previa disponible - 2004 |
Media Relations Handbook: For Agencies, Associations, Nonprofits and ... Bradford Fitch,Beth Gaston Sin vista previa disponible - 2010 |