Media Relations Handbook for Agencies, Associations, Nonprofits, and CongressThe Capitol Net Inc, 2004 - 345 páginas Next to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The Media Relations Handbook is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." Summary Table of Contents Introduction Complete Table of Contents online at www.MediaRelationsHandbook.com |
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... important to leave to policy experts . Don't just communicate the message - influence it . 7. Never say " no comment " -it implies guilt . 8. Return reporters ' phone calls . Period . 9. Never overestimate a reporter's knowledge of your ...
... important role as well in freeing the colonies from British tyranny . But it was Thomas Paine's pen , through his pamphlet Common Sense , which motivated thousands of colonists to join the rebel army to fight for the cause of liberty ...
... important point is that you share some common beliefs with those whom you represent . As a general rule , not just applicable to public relations professionals , you want to find a functional office - one that has good internal communi ...
... important , communications specialists succeed most often when they are working with leaders who understand the importance of communi- cations . Some public figures are obsessed with the media . They love the cam- era , will never turn ...
... importance of public relations ; and an up - to - date press list . New press secretaries also must become thoroughly knowledgeable about a principal's or organization's record . The easiest and most thorough way is by reading all past ...
Contenido
First Steps 2 | 17 |
2 6 | 28 |
2 12 | 35 |
4 8 | 76 |
4 16 | 88 |
5 4 | 97 |
5 7 | 103 |
6 5 | 120 |
8 8 | 170 |
9 6 | 186 |
9 11 | 193 |
Back of the Book | 276 |
CONTENTS | 301 |
23 | 325 |
29 | 331 |
Otras ediciones - Ver todas
Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress Sin vista previa disponible - 2004 |
Media Relations Handbook: For Agencies, Associations, Nonprofits and ... Bradford Fitch,Beth Gaston Sin vista previa disponible - 2010 |
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Información bibliográfica
| Título | Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress Communication Series - TheCapitol.Net Communication series |
| Autor | Bradford Fitch |
| Edición | ilustrada |
| Editor | The Capitol Net Inc, 2004 |
| ISBN | 1587330032, 9781587330032 |
| Largo | 345 páginas |
| Exportar cita | BiBTeX EndNote RefMan |