Media Relations Handbook for Agencies, Associations, Nonprofits, and CongressThe Capitol Net Inc, 2004 - 345 páginas Next to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The Media Relations Handbook is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." Summary Table of Contents Introduction Complete Table of Contents online at www.MediaRelationsHandbook.com |
Dentro del libro
Resultados 1-5 de 61
... Reporters Introduction 60 61 61 63 63 §4.1 67 §4.2 Pitching a Story .... 68 §4.3 Steps to Pitching a Story 68 $ 4.4 How to Determine a Reporter's Interest 69 §4.5 Handling Reporter Calls 71 CONTENTS §4.6 Tips on Talking to a Reporter 72 $ ...
... interests and desires of target audiences . §1.5 Learning the Office Strategic Goals As part of the development of a communications plan , new press secretaries need to know what the office is working on and where it wants to go . Well ...
... your friends and allies . Washington is filled with vast , interlocking networks of entities that have overlapping goals and interests . Good press secretaries - especially those with limited resources - 9 First Steps §1.6.
... interest , or any other log- ical issue that could separate reporters . Ideally , the database should merge well with the email , blast - faxing , and word processing programs . Some press operations regularly generate hun- dreds of ...
... interest in your issues included ? Are news organizations and reporters coded , based on a logical breakdown of issues and interests ? Are all the characteristics of the news organizations accurately recorded ? ( editors ' names ...
Contenido
First Steps 2 | 17 |
2 6 | 28 |
2 12 | 35 |
4 8 | 76 |
4 16 | 88 |
5 4 | 97 |
5 7 | 103 |
6 5 | 120 |
8 8 | 170 |
9 2 | 182 |
9 7 | 188 |
Back of the Book | 276 |
CONTENTS | 301 |
23 | 325 |
29 | 331 |
Otras ediciones - Ver todas
Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress Sin vista previa disponible - 2004 |
Media Relations Handbook: For Agencies, Associations, Nonprofits and ... Bradford Fitch,Beth Gaston Sin vista previa disponible - 2010 |