Media Relations Handbook for Agencies, Associations, Nonprofits, and CongressThe Capitol Net Inc, 2004 - 345 páginas Next to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The Media Relations Handbook is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." Summary Table of Contents Introduction Complete Table of Contents online at www.MediaRelationsHandbook.com |
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Bradford Fitch. COMMUNICATION SERIES Brad Fitch Media Relations Handbook for Agencies , Associations , Nonprofits and Congress Foreword by Mike McCurry TheCapitolNet TheCapitol.Net , Inc. is a non - partisan firm offering.
Bradford Fitch. TheCapitol.Net , Inc. is a non - partisan firm offering training and information for government and ... offered by TheCapitol.Net . See our web site for more information , < www.Work With TheMedia.com > . Citation Form ...
... offered valuable assistance and agreed to allow por- tions of their book , Communicators Guide for Federal , State , Regional , and Local Communicators , to be used in this text . I am deeply appreciative of Mike McCurry for writing the ...
... offers a comprehensive blueprint of the public affairs commu- nications profession . To my own mind , the rules , tips , and techniques boil down to what I often call the " Mike McCurry 5 Cs of Effective Press Relations " : Credibility ...
... offered this blanket assessment : " Threats ? There are no threats . " While this rosy assessment did much to buoy spirits in the office on a regular basis , it did little to prepare staff for potential problems . Communications threats ...
Contenido
17 | |
28 | |
35 | |
4 8 | 76 |
4 16 | 88 |
5 4 | 97 |
5 7 | 103 |
6 5 | 120 |
8 8 | 170 |
9 2 | 182 |
9 7 | 188 |
Back of the Book | 276 |
CONTENTS | 301 |
23 | 325 |
29 | 331 |
Otras ediciones - Ver todas
Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress Sin vista previa disponible - 2004 |
Media Relations Handbook: For Agencies, Associations, Nonprofits and ... Bradford Fitch,Beth Gaston Sin vista previa disponible - 2010 |