Media Relations Handbook for Agencies, Associations, Nonprofits, and CongressThe Capitol Net Inc, 2004 - 345 páginas Next to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The Media Relations Handbook is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." Summary Table of Contents Introduction Complete Table of Contents online at www.MediaRelationsHandbook.com |
Dentro del libro
Resultados 1-5 de 45
... Potential Message Conflicts with Policy Staff 186 $ 9.7 Lawyers . 188 $ 9.8 Leaks ... 190 $ 9.9 Trial Balloons 191 $ 9.10 Rogue Press Secretaries . 192 §9.11 Motivating Staff with Press Coverage 193 $ 9.99 Chapter Summary 194 Chapter ...
... potential problems . Communications threats often come in the form of political opponents , organizations that oppose your mission , or even reporters bent on drumming up negative news . By anticipating potential threats and preparing ...
... potential for good or mischief , huge successes or humiliating failures , all at the end of the phone or the com- puter keyboard . With luck , you'll find yourself in an office that also employs a person who has more communications ...
... potential opportunities and threats . ( §1.6 ) • Conduct a resource assessment . List the hardware and software you have to work with . ( $ 1.7 ) • Review the press list , update and build on it . It is the most important asset to a ...
... potentially have two audiences : reporters and the general public . While we are in this transition to a more Internet- intensive environment , it's important to keep both in mind . The first audience , reporters , is the most common ...
Contenido
17 | |
28 | |
35 | |
4 8 | 76 |
4 16 | 88 |
5 4 | 97 |
5 7 | 103 |
6 5 | 120 |
8 8 | 170 |
9 2 | 182 |
9 7 | 188 |
Back of the Book | 276 |
CONTENTS | 301 |
23 | 325 |
29 | 331 |
Otras ediciones - Ver todas
Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress Sin vista previa disponible - 2004 |
Media Relations Handbook: For Agencies, Associations, Nonprofits and ... Bradford Fitch,Beth Gaston Sin vista previa disponible - 2010 |