Media Relations Handbook for Agencies, Associations, Nonprofits, and CongressThe Capitol Net Inc, 2004 - 345 páginas Next to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The Media Relations Handbook is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." Summary Table of Contents Introduction Complete Table of Contents online at www.MediaRelationsHandbook.com |
Dentro del libro
Resultados 1-5 de 59
... Preparation 164 Chapter Nine : Internal Issues : Experts , Policy , Numbers , Leaks , Lawyers , and Language 180 Chapter Ten : How to Interact with Congressional Campaign Operations ... 196 Chapter Eleven : Communications in a Federal ...
... Reporter's Questions Additional Sources on Preparing for 166 and Conducting Media Interviews 167 $ 8.4 Pre - Interview Preparation 167 §8.5 Steps for Interview Preparation 168 §8.6 Preparation Sessions 168 §8.7 Tips to the Principal for ...
Bradford Fitch. §8.6 Preparation Sessions 168 §8.7 Tips to the Principal for Appearing on Television 169 §8.8 Preparing for the Negative Interview 170 $ 8.9 Tips to the Principal for Various Types of Interviews 171 $ 8.10 Preparing for ...
... Preparing for the Crisis - Crisis Communications Plan $ 12.3 230 Recognizing the Crisis and Adapting the Organization 232 $ 12.4 Getting the Boss to Admit the Crisis Exists $ 12.5 Types of Communications Crises in Public Affairs 233 234 ...
... must learn the science and master the art of the craft . This book will prepare you for those glorious moments , and the less glorious ones as well . Media Relations Handbook for Agencies , Associations , Nonprofits and XX.
Contenido
17 | |
28 | |
35 | |
4 8 | 76 |
4 16 | 88 |
5 4 | 97 |
5 7 | 103 |
6 5 | 120 |
8 8 | 170 |
9 2 | 182 |
9 7 | 188 |
Back of the Book | 276 |
CONTENTS | 301 |
23 | 325 |
29 | 331 |
Otras ediciones - Ver todas
Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress Sin vista previa disponible - 2004 |
Media Relations Handbook: For Agencies, Associations, Nonprofits and ... Bradford Fitch,Beth Gaston Sin vista previa disponible - 2010 |