Media Relations Handbook for Agencies, Associations, Nonprofits, and CongressThe Capitol Net Inc, 2004 - 345 páginas Next to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The Media Relations Handbook is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." Summary Table of Contents Introduction Complete Table of Contents online at www.MediaRelationsHandbook.com |
Dentro del libro
Resultados 1-5 de 85
... Principal §1.4 Assessing Your Strategic Position and Historical Record §1.5 Learning the Office Strategic Goals .... §1.6 Assessing the Issue Terrain §1.7 Conducting a Resource Assessment §1.8 Asset Inventory §1.9 List Building ...
... Principal 159 §7.8 " Unofficial " Interactions 160 $ 7.9 Appreciate that Principals Are Real People 161 $ 7.99 Chapter Summary 162 Chapter Eight : Interview Preparation §8.1 Introduction 165 §8.3 §8.2 Assessing the Reporter's Questions ...
Bradford Fitch. §8.6 Preparation Sessions 168 §8.7 Tips to the Principal for Appearing on Television 169 §8.8 Preparing for the Negative Interview 170 $ 8.9 Tips to the Principal for Various Types of Interviews 171 $ 8.10 Preparing for ...
... Principal In many public affairs - related operations , there often is one person who will be the leader , and therefore the chief spokesperson for the organization . They may be called member of Congress , president of the association ...
... Principal , " see Chapter 7 . ( Federal agency public relations professionals may not have one , key principal , but many representatives who can speak to the media . This struc- ture and the challenges associated with it are addressed ...
Contenido
17 | |
28 | |
35 | |
4 8 | 76 |
4 16 | 88 |
5 4 | 97 |
5 7 | 103 |
6 5 | 120 |
8 8 | 170 |
9 2 | 182 |
9 7 | 188 |
Back of the Book | 276 |
CONTENTS | 301 |
23 | 325 |
29 | 331 |
Otras ediciones - Ver todas
Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress Sin vista previa disponible - 2004 |
Media Relations Handbook: For Agencies, Associations, Nonprofits and ... Bradford Fitch,Beth Gaston Sin vista previa disponible - 2010 |