Media Relations Handbook for Agencies, Associations, Nonprofits, and CongressThe Capitol Net Inc, 2004 - 345 páginas Next to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The Media Relations Handbook is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." Summary Table of Contents Introduction Complete Table of Contents online at www.MediaRelationsHandbook.com |
Dentro del libro
Resultados 1-5 de 85
... reporter unless you've carefully thought out your comments or said them previously . Anything you say to a reporter can and will be used against you in the court of public opinion . 5. Always have someone else check your work . Errors ...
... Reporters Introduction 60 61 61 63 63 §4.1 67 §4.2 Pitching a Story .... 68 §4.3 Steps to Pitching a Story 68 $ 4.4 How to Determine a Reporter's Interest 69 §4.5 Handling Reporter Calls 71 CONTENTS §4.6 Tips on Talking to a Reporter 72 $ ...
Bradford Fitch. CONTENTS §4.6 Tips on Talking to a Reporter 72 $ 4.7 Handling Negative Stories 74 $ 4.8 Issuing Written Statements versus Doing Interviews- Sometimes Less Is More 77 $ 4.9 Arguing with the Media 79 §4.10 Common Reporter ...
... reporter and the commu- nicator . Commitment . Organizations need to treat communications serious- ly . The function needs a good budget and good people , and they need to work at the very top of the organization chart . They have to ...
... Reporters Next to your new boss , the most important people in your life are the reporters who cover your office . These are the keepers of your reputation , and building a good relationship with them will be one of the key criteria you ...
Contenido
17 | |
2 6 | 28 |
2 12 | 35 |
4 8 | 76 |
4 16 | 88 |
5 4 | 97 |
5 7 | 103 |
6 5 | 120 |
8 8 | 170 |
9 2 | 182 |
9 7 | 188 |
Back of the Book | 276 |
CONTENTS | 301 |
23 | 325 |
29 | 331 |
Otras ediciones - Ver todas
Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress Sin vista previa disponible - 2004 |
Media Relations Handbook: For Agencies, Associations, Nonprofits and ... Bradford Fitch,Beth Gaston Sin vista previa disponible - 2010 |