Media Relations Handbook for Agencies, Associations, Nonprofits, and CongressThe Capitol Net Inc, 2004 - 345 páginas Next to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The Media Relations Handbook is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." Summary Table of Contents Introduction Complete Table of Contents online at www.MediaRelationsHandbook.com |
Dentro del libro
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... Sometimes you get blamed for things that aren't your fault ; and sometimes you get credit for things you didn't do . Remember , this is a strange business , a lot of which is beyond your control . 4. Don't say anything you don't want to ...
... Sometimes Less Is More 77 $ 4.9 Arguing with the Media 79 §4.10 Common Reporter Problems ... 80 §4.11 Minnesota - Land of 10,000 Lakes and News Justice 81 §4.12 " Off the Record " 83 §4.13 Off the Record - Glossary . 83 §4.14 Using ...
... sometimes called the " Father of Public Rela- tions . " The writings and tactics of this first great thinker and practitioner in the industry redefined both government and corporate communications in America . Bernays ( who was also the ...
... sometimes can look incred- ibly intelligent by doing the simplest things right if your predecessor screwed them up . On the other hand , following a professional has its advantages as well : good relations with the media ; a seasoned ...
... sometimes means we must tinker with the policy product to make it salable to the media and public . §1.6 Assessing the Issue Terrain As public relations professionals come to learn about their new job , usually a clear set of target ...
Contenido
17 | |
28 | |
35 | |
4 8 | 76 |
4 16 | 88 |
5 4 | 97 |
5 7 | 103 |
6 5 | 120 |
8 8 | 170 |
9 2 | 182 |
9 7 | 188 |
Back of the Book | 276 |
CONTENTS | 301 |
23 | 325 |
29 | 331 |
Otras ediciones - Ver todas
Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress Sin vista previa disponible - 2004 |
Media Relations Handbook: For Agencies, Associations, Nonprofits and ... Bradford Fitch,Beth Gaston Sin vista previa disponible - 2010 |