Media Relations Handbook for Agencies, Associations, Nonprofits, and CongressThe Capitol Net Inc, 2004 - 345 páginas Next to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The Media Relations Handbook is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." Summary Table of Contents Introduction Complete Table of Contents online at www.MediaRelationsHandbook.com |
Dentro del libro
Resultados 1-5 de 48
... understand and appreciate the communi- cations profession as a crucial part of the democratic process : Jim Berard , Paul Bock , David Carle , Mike Casey , Sid Davis , Deb DeYoung , Zach Gold- berg , Karen Gravois , Ed Henry , Dennis ...
... Understand Television Ratings 103 §5.8 Live TV / TV Talk Shows / 24 - Hour Cable Networks 105 $ 5.9 When to Pitch a TV Station 106 §5.10 Radio Medium .... 108 $ 5.11 Radio Talk Shows 109 $ 5.99 Chapter Summary 112 Chapter Six : Web ...
... understanding his or her pressures or deadlines goes a long way to putting some human balance into the adversarial relationship . Listening carefully to the questions , understanding and being polite to crit- ics and naysayers ...
... understand the impact press secretaries could have on the content of the news . This is not to diminish the dominant role of the news media in communicating infor- mation to the public . Network television , major daily papers ...
... understand the importance of communi- cations . Some public figures are obsessed with the media . They love the cam- era , will never turn down interviews , and berate the press secretary if the headline is below the fold instead of ...
Contenido
First Steps 2 | 17 |
2 6 | 28 |
2 12 | 35 |
4 8 | 76 |
4 16 | 88 |
5 4 | 97 |
5 7 | 103 |
6 5 | 120 |
8 8 | 170 |
9 2 | 182 |
9 7 | 188 |
Back of the Book | 276 |
CONTENTS | 301 |
23 | 325 |
29 | 331 |
Otras ediciones - Ver todas
Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress Sin vista previa disponible - 2004 |
Media Relations Handbook: For Agencies, Associations, Nonprofits and ... Bradford Fitch,Beth Gaston Sin vista previa disponible - 2010 |