The Sponsor: Notes on a Modern PotentateOxford University Press, 1978 - 220 páginas Examines the ways in which sponsors influence television programming, showing that the sponsors' influence conditions virtually the entire schedule, and assesses the impact on American society today. |
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Página 31
... educational projects . Why didn't educators make proposals ? To underline this point , the Univer- sity of Chicago Round Table , a local Chicago series , was given a berth on one of the NBC networks , the NBC - red ; this move came ...
... educational projects . Why didn't educators make proposals ? To underline this point , the Univer- sity of Chicago Round Table , a local Chicago series , was given a berth on one of the NBC networks , the NBC - red ; this move came ...
Página 189
Notes on a Modern Potentate Erik Barnouw. Licenses Issued to Educational Institutions ( Chicago : University of Chicago Press , 1937 ) , offers a careful documentation of the educational disenchantment with American radio , as regulated ...
Notes on a Modern Potentate Erik Barnouw. Licenses Issued to Educational Institutions ( Chicago : University of Chicago Press , 1937 ) , offers a careful documentation of the educational disenchantment with American radio , as regulated ...
Página 190
... educational television see Powell , John Walker , Channels of Learning : The Story of Educational Television ( Washington , D.C .: Public Affairs Press , 1962 ) ; Schramm , Wilbur ( ed . ) , The Impact of Educational Television ( Urbana ...
... educational television see Powell , John Walker , Channels of Learning : The Story of Educational Television ( Washington , D.C .: Public Affairs Press , 1962 ) ; Schramm , Wilbur ( ed . ) , The Impact of Educational Television ( Urbana ...
Índice
But First This Message | 3 |
PART ONE RISE | 7 |
On the Eve of the Sponsor | 9 |
Página de créditos | |
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Términos y frases comunes
action-adventure Advertising Age advertising agency Advertising Council American announced Association AT&T atomic energy audience became began Big Blue Marble campaign Cavalcade of America cent channels children's programs cial commercial television Commission cost culture demographic documentary dominance drama drug early educational Electric electronic entertainment episodic series executives Fairness Doctrine Federal film Ford funds Geritol global grams groups H. V. Kaltenborn helped industry interest involved issues launched leaders license major meanwhile ment mercial million Modern Talking Murrow National Broadcasting Company newscasts nuclear offered period president pressure problems promotion public service public television Radio Corporation ratings Report role schedule seemed selling Senate spon sponsors sponsorship spots stations success talk tele tended Theater tion U.S. Steel underwriting United vertising Vietnam viewers Washington WEAF Westinghouse writers York
Referencias a este libro
Social Communication in Advertising: Consumption in the Mediated Marketplace William Leiss,Jackie Botterill No hay ninguna vista previa disponible - 2005 |