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Entre-Nous,
Sub-Rosa,
In Confidence:

Wouldst have thy children's

Cheeks Like Roses

Wouldst have them

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Addressed

100,000 Wrappers

Machine No. 27,676, equipped with black, indelible inked pads, has used the ORIGINAL pads more than TWO YEARS, during which time over 100,000 wrappers have been addressed, besides handling a heavy correspondence daily. This pair of pads cost $1.00, the same as a good ribbon which will last about five weeks. This serv ce on a ribbon machine would have required the purchase of twenty-one ribbons. Here is a comparison of the saving:

21 ribbons at $1.00,
1 pair pads,

Net, saving,

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$21.00 1.00

$20.00

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WHAT IS IN
A NAME?

Well that depends; if it pertains to typewriters and the name is

UNDERWOOD

It means writing in sight, the best, the most up-to-date, the most complete typewriter ever constructed. It means for those who use it a saving of 25 per cent. in time.

It means better work and more of it It means a typewriter and tabulator for one price.

It means the most perfect mechanical construction.

It means strength, a light touch, a quick response-in fact everything that goes to make a perfect typewriter.

UNDERWOOD TYPEWRITER CO

241 Broadway New York.

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Office of The Smart Set

(Ess Ess PUBLISHING CO.)
452 FIFTH AVENUE

NEW YORK, July 5, 1906

To Advertisers:—

I take pleasure in informing you that,

commencing with the issue of September, the rate for advertising in THE SMART SET will be reduced from the present rate of $250.00 to $150.00 per page.

This rate will be pro rata down to % page.

The rate for space of less than 1% page will be $1.00 per agate line.

This rate will be FLAT. No discounts for time or space. The Ess Ess Publishing Co. guarantees that the monthly circulation of THE SMART SET shall exceed 140,000 copies.

We have printed and distributed of the August number 145,000 copies, and it is believed that the average monthly circulation for the year will not fall below 165,000 copies. All copies returned from the news-stands are promptly mailed as samples to lists of selected names throughout the United States. This is a fixed policy and will be continued, so that advertisers have the benefit in bona fide circulation of every copy printed.

This reduction of rate is made possible by the fact that THE SMART SET MAGAZINE is sold to the public at a price25 CENTS which insures a fair profit to the publisher without requiring the advertiser to pay the greater part of the cost of production.

No other magazine is in so unique a position, and THE SMART SET is able to offer the advertiser QUALITY AND QUANTITY OF CIRCULATION at a rate that has never before been approached by any other publication.

The circulation is large; the quality the highest; the advertising rate low.

What More Could You Ask? Send for Rate Card.

Respectfully Yours

THE SMART SET

Kur wilson

ADV. MANAGER.

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