Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture

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Basic Books, 1 ago 2008 - 416 páginas
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Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.

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Superior account of the transition from the production-centered ethos and values to the focus on consumerism, and how this was accomplished through advertising. Several strands of intellectual history ... Leer reseña completa

Índice

Advertising as Social Production
6
Shorter hours higher wages
23
Mobilizing the Instincts
31
Civilizing the Self
41
1Assembling a New World of Facts
51
2 Commercializing Expression
61
3Advertisings Truth
69
4Obliterating the Factory
77
The Family as Ground for Business
131
Youth as an Industrial Ideal
139
The Patriarch as Wage Slave
151
Consumption and the Ideal of
159
Consumption and Sedution
177
NOTES
221
BIBLIOGRAPHY
239
INDEX
249

A Partial Totality
103
Radical Visons and the Transformation
125

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Sobre el autor (2008)

Stewart Ewen is professor of media studies and chair of the Department of Communications at Hunter College. He is also a professor in the Ph.D. programs in history and sociology at the City University of New York Graduate Center. He is the author of the acclaimed Captains of Consciousness, Channels of Desire, and All Consuming Images, the last of which provided the basis for Bill Moyers's award-winning PBS series The Public Mind. He lives in New York City.

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