Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 1 ago 2008 - 416 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
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Página viii
... appeared, Joyce Johnson was its editor. Since then Joyce has emerged as a major writer, chronicling the life of the Beat literary movement, of which she was part. Her now distant effort and support continue to serve me well. For this ...
... appeared, Joyce Johnson was its editor. Since then Joyce has emerged as a major writer, chronicling the life of the Beat literary movement, of which she was part. Her now distant effort and support continue to serve me well. For this ...
Página 3
... appeared to them—and to the only grandmother who survived into my teenage years—that I was lost, swallowed up by something awful. Even before I began to think critically about it, the generational dynamics of my family indicated that ...
... appeared to them—and to the only grandmother who survived into my teenage years—that I was lost, swallowed up by something awful. Even before I began to think critically about it, the generational dynamics of my family indicated that ...
Página 10
... appeared in 1983. Throughout the 1980s the literature on advertising grew. Roland Marchand's excellent Advertising the American Dream, Bill Leiss, Stephen Kline, and Sut Jhally's Social Communication in Advertising, and 10 / Preface.
... appeared in 1983. Throughout the 1980s the literature on advertising grew. Roland Marchand's excellent Advertising the American Dream, Bill Leiss, Stephen Kline, and Sut Jhally's Social Communication in Advertising, and 10 / Preface.
Página 11
... appeared between 1984 and 1986. All cited Captains, but Schudson's book was a rancorous counterattack. Arguing that Captains was “naive” and “without . . . historical foundation,” Schudson offered up a syrupy polemic on behalf of ...
... appeared between 1984 and 1986. All cited Captains, but Schudson's book was a rancorous counterattack. Arguing that Captains was “naive” and “without . . . historical foundation,” Schudson offered up a syrupy polemic on behalf of ...
Página 13
... appeared. In terms of research and writing, I have become more and more interested in the problem of visual eloquence—how images, even in silence, converse with people. Channels of Desire (1982; 2nd ed., 1992), a book of essays written ...
... appeared. In terms of research and writing, I have become more and more interested in the problem of visual eloquence—how images, even in silence, converse with people. Channels of Desire (1982; 2nd ed., 1992), a book of essays written ...
Índice
6 | |
23 | |
31 | |
41 | |
1Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3Advertisings Truth | 69 |
4Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
BIBLIOGRAPHY | 239 |
INDEX | 249 |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2001 |
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
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