Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 1 ago 2008 - 416 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
Dentro del libro
Resultados 1-5 de 28
Página 12
... broad number of business leaders were harboring similar thoughts. This is not conspiracy; it is the history of ideas. The book recorded the evolving consciousness of a number of American business people, in different quarters, during a ...
... broad number of business leaders were harboring similar thoughts. This is not conspiracy; it is the history of ideas. The book recorded the evolving consciousness of a number of American business people, in different quarters, during a ...
Página 28
... broad purchasing market necessary to absorb our production.” Certainly the movement to higher wages preceded the twenties, but it is mainly in the twenties that this movement became linked to a general strategy to Consumerize the worker ...
... broad purchasing market necessary to absorb our production.” Certainly the movement to higher wages preceded the twenties, but it is mainly in the twenties that this movement became linked to a general strategy to Consumerize the worker ...
Página 30
... broad capacity to commodify material resources. The experience of civilization was the cultural world this capacity produced. And yet the “school of freedom” posed various problems. The democratic terminology within which the profitable ...
... broad capacity to commodify material resources. The experience of civilization was the cultural world this capacity produced. And yet the “school of freedom” posed various problems. The democratic terminology within which the profitable ...
Página 31
... modernizing industries, became a major sector for business investment. Within the automobile industry, initiated by the broad and highly diversified G.M. oligopoly, distribution came to account for about one 31 / Mobilizing the Instincts.
... modernizing industries, became a major sector for business investment. Within the automobile industry, initiated by the broad and highly diversified G.M. oligopoly, distribution came to account for about one 31 / Mobilizing the Instincts.
Página 35
... broad “constellation” of instincts, was channeled into the terms of the productive system. The use value of “prestige,” of “beauty,” of “acquisition,” of “selfadornment,” and of “play” were all placed in the service of advertising's ...
... broad “constellation” of instincts, was channeled into the terms of the productive system. The use value of “prestige,” of “beauty,” of “acquisition,” of “selfadornment,” and of “play” were all placed in the service of advertising's ...
Índice
6 | |
23 | |
31 | |
41 | |
1Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3Advertisings Truth | 69 |
4Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
BIBLIOGRAPHY | 239 |
INDEX | 249 |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2001 |
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
acceptance activity advertising American appeared argued attempt authority became become broad buying capacity capitalism central century child civilization commodity conception consumer consumption context continued corporate create critical culture daily defined demands democracy democratic desire direct early economic effect emerged existence expression fact factory father fear felt Filene force freedom function given human ideal ideas ideology increasingly individual industrial interest issue labor less lives look Lynd machine marketplace mass production material modern mother nature noted notion offered organization patriarchal period political popular population possible presented question reality realm relations role selling sense social society spoke success things tion traditional truth twenties universal values vision wage woman women worker writing youth