Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 1 ago 2008 - 416 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
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Página 21
... capacity to communicate ideas eloquently and publicly using a variety of media. This is little more than a small-scale attempt to educate twentyfirst-century pamphleteers, people who are conscious of the issues of their time, committed ...
... capacity to communicate ideas eloquently and publicly using a variety of media. This is little more than a small-scale attempt to educate twentyfirst-century pamphleteers, people who are conscious of the issues of their time, committed ...
Página 23
... capacity to produce. In quantitative terms, the change was staggering. On the 1910 line, the time required to assemble a chassis was twelve hours and twenty-eight minutes. “By spring of 1914, the Highland Park plant was turning out over ...
... capacity to produce. In quantitative terms, the change was staggering. On the 1910 line, the time required to assemble a chassis was twelve hours and twenty-eight minutes. “By spring of 1914, the Highland Park plant was turning out over ...
Página 24
... capacity” which was one of the first general discussions of its kind.” Consumer goods manufacturers were Coming to recognize that mass production and mass distribution were “necessary” steps toward survival in a competitive market ...
... capacity” which was one of the first general discussions of its kind.” Consumer goods manufacturers were Coming to recognize that mass production and mass distribution were “necessary” steps toward survival in a competitive market ...
Página 25
... capacity. From a dependence upon local markets or localized markets scattered nationally,” the manufacturer was forced to “count on the whole United States if he [was] . . . going to manufacture a large enough quantity of goods to ...
... capacity. From a dependence upon local markets or localized markets scattered nationally,” the manufacturer was forced to “count on the whole United States if he [was] . . . going to manufacture a large enough quantity of goods to ...
Página 30
... capacity to commodify material resources. The experience of civilization was the cultural world this capacity produced. And yet the “school of freedom” posed various problems. The democratic terminology within which the profitable ...
... capacity to commodify material resources. The experience of civilization was the cultural world this capacity produced. And yet the “school of freedom” posed various problems. The democratic terminology within which the profitable ...
Índice
6 | |
23 | |
31 | |
41 | |
1Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3Advertisings Truth | 69 |
4Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
BIBLIOGRAPHY | 239 |
INDEX | 249 |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2001 |
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
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