Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 1 ago 2008 - 416 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
Dentro del libro
Resultados 1-5 de 74
Página 5
... corporate capitalism infused every aspect of daily life, down to the language we speak, only invigorated this view. In my activities as a New Left pamphleteer, and in my ongoing study of history, these were the issues that shaped my ...
... corporate capitalism infused every aspect of daily life, down to the language we speak, only invigorated this view. In my activities as a New Left pamphleteer, and in my ongoing study of history, these were the issues that shaped my ...
Página 8
... corporations responded to, adjusted to, and exploited the social conditions, economic consequences, and new ways of ... corporate goods and the personal lives of consumers, provided a clairvoyant snapshot of the world to come. The book ...
... corporations responded to, adjusted to, and exploited the social conditions, economic consequences, and new ways of ... corporate goods and the personal lives of consumers, provided a clairvoyant snapshot of the world to come. The book ...
Página 11
... corporate executives in the bowels of the Ministry of Truth, then imposed with diabolical cleverness on a passive population. Neither Ewen nor Boorstin grasps the complex relationship between power relations and changes in values—or ...
... corporate executives in the bowels of the Ministry of Truth, then imposed with diabolical cleverness on a passive population. Neither Ewen nor Boorstin grasps the complex relationship between power relations and changes in values—or ...
Página 13
... corporate logos, industrial design, product packaging, and body ideals as historical focal points where complex issues of social power—in different ways in different times—take on the apparent simplicity of beauty. In PR! A Social ...
... corporate logos, industrial design, product packaging, and body ideals as historical focal points where complex issues of social power—in different ways in different times—take on the apparent simplicity of beauty. In PR! A Social ...
Página 14
... corporate power in the modern world, students today are more likely than in the past to be learning about the social history of the mass media and the elements of cultural experience, commercial and otherwise, that mark life at the ...
... corporate power in the modern world, students today are more likely than in the past to be learning about the social history of the mass media and the elements of cultural experience, commercial and otherwise, that mark life at the ...
Índice
6 | |
23 | |
31 | |
41 | |
1Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3Advertisings Truth | 69 |
4Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
BIBLIOGRAPHY | 239 |
INDEX | 249 |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2001 |
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
acceptance activity advertising American appeared argued attempt authority became become broad buying capacity capitalism central century child civilization commodity conception consumer consumption context continued corporate create critical culture daily defined demands democracy democratic desire direct early economic effect emerged existence expression fact factory father fear felt Filene force freedom function given human ideal ideas ideology increasingly individual industrial interest issue labor less lives look Lynd machine marketplace mass production material modern mother nature noted notion offered organization patriarchal period political popular population possible presented question reality realm relations role selling sense social society spoke success things tion traditional truth twenties universal values vision wage woman women worker writing youth