Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 1 ago 2008 - 416 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
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Página 25
... Create an ideological bridge across traditional social gaps—region, taste, need and class—which would narrow ... creating new markets became a function of the massification of industry, foresighted businessmen began to see the necessity ...
... Create an ideological bridge across traditional social gaps—region, taste, need and class—which would narrow ... creating new markets became a function of the massification of industry, foresighted businessmen began to see the necessity ...
Página 31
... creates desire rather than a mere feeling of ought.” —WALTER DILL SCOTT, Influencing Men in Business (1911) Modern advertising must be seen as a direct response to the needs of mass industrial capitalism. Second in procession after the ...
... creates desire rather than a mere feeling of ought.” —WALTER DILL SCOTT, Influencing Men in Business (1911) Modern advertising must be seen as a direct response to the needs of mass industrial capitalism. Second in procession after the ...
Página 33
... creating consumers and as a way of homogeneously “controlling the consumption of a product.” Although many ... create consumers efficiently the advertising industry had to develop universal notions of what makes people respond ...
... creating consumers and as a way of homogeneously “controlling the consumption of a product.” Although many ... create consumers efficiently the advertising industry had to develop universal notions of what makes people respond ...
Página 36
... creating the desire to consume. The social perception was one in which people ameliorated the negative condition of social objectification through consumption—material objectification. The negative condition was portrayed as Social ...
... creating the desire to consume. The social perception was one in which people ameliorated the negative condition of social objectification through consumption—material objectification. The negative condition was portrayed as Social ...
Página 37
... created for better things.” The nature of this desire, and not incidentally the nature of capitalism, required an unquestioning attitude toward the uses of production. The use of psychological methods, therefore, attempted to turn the ...
... created for better things.” The nature of this desire, and not incidentally the nature of capitalism, required an unquestioning attitude toward the uses of production. The use of psychological methods, therefore, attempted to turn the ...
Índice
6 | |
23 | |
31 | |
41 | |
1Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3Advertisings Truth | 69 |
4Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
BIBLIOGRAPHY | 239 |
INDEX | 249 |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2001 |
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
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