Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 1 ago 2008 - 416 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
Dentro del libro
Resultados 1-5 de 30
Página iv
... critical articles and reviews. For information, address Basic Books, 387 Park Avenue South. New York, NY 10016–8810. A Cataloging-in-Publication record for this book is available from the Library of Congress. ISBN-10: 0–465–02155-7 ISBN ...
... critical articles and reviews. For information, address Basic Books, 387 Park Avenue South. New York, NY 10016–8810. A Cataloging-in-Publication record for this book is available from the Library of Congress. ISBN-10: 0–465–02155-7 ISBN ...
Página 3
... critically about it, the generational dynamics of my family indicated that the world I was born into, the allurements that seized my attention, had not always been. Arriving at college in 1963, I encountered little in the classroom that ...
... critically about it, the generational dynamics of my family indicated that the world I was born into, the allurements that seized my attention, had not always been. Arriving at college in 1963, I encountered little in the classroom that ...
Página 7
... critical approach. It was being read beyond Rochester, and soon it was published, then anthologized. I was twenty-four and, with the help of my most influential teacher, Elizabeth Ewen, I was ready to write, not a typical dissertation ...
... critical approach. It was being read beyond Rochester, and soon it was published, then anthologized. I was twenty-four and, with the help of my most influential teacher, Elizabeth Ewen, I was ready to write, not a typical dissertation ...
Página 8
... critically evaluate advertising and consumer culture as defining forces in American life. In three sections, the book examines the roots of modern advertising in the early twentieth century and explored the social, intellectual, and ...
... critically evaluate advertising and consumer culture as defining forces in American life. In three sections, the book examines the roots of modern advertising in the early twentieth century and explored the social, intellectual, and ...
Página 10
... critical perspective about a subject that people tend to have strong feelings about, Captains of Consciousness had the salutary effect of countenancing a generation of young—and a few older—scholars to address the questions that it had ...
... critical perspective about a subject that people tend to have strong feelings about, Captains of Consciousness had the salutary effect of countenancing a generation of young—and a few older—scholars to address the questions that it had ...
Índice
6 | |
23 | |
31 | |
41 | |
1Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3Advertisings Truth | 69 |
4Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
BIBLIOGRAPHY | 239 |
INDEX | 249 |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2001 |
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
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