Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 1 ago 2008 - 416 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
Dentro del libro
Resultados 1-5 de 52
Página vi
... Daily Life 1 / Industrialization and the Family: Changing Modes of Survival 113 2 / Radical Visons and the Transformation of Patriarchal Authority 125 3 / The Family as Ground for Business Enterprise 131 4 / Youth as an Industrial Ideal ...
... Daily Life 1 / Industrialization and the Family: Changing Modes of Survival 113 2 / Radical Visons and the Transformation of Patriarchal Authority 125 3 / The Family as Ground for Business Enterprise 131 4 / Youth as an Industrial Ideal ...
Página 5
... daily life, down to the language we speak, only invigorated this view. In my activities as a New Left pamphleteer, and in my ongoing study of history, these were the issues that shaped my intellectual development. At the same time ...
... daily life, down to the language we speak, only invigorated this view. In my activities as a New Left pamphleteer, and in my ongoing study of history, these were the issues that shaped my intellectual development. At the same time ...
Página 27
... daily job much more than . . . a larger share in the management of the enterprise which furnishes that job.” Not only was this alleged democracy designed to define the modern worker as a smoothly running unit of industrial production ...
... daily job much more than . . . a larger share in the management of the enterprise which furnishes that job.” Not only was this alleged democracy designed to define the modern worker as a smoothly running unit of industrial production ...
Página 56
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Índice
6 | |
23 | |
31 | |
41 | |
1Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3Advertisings Truth | 69 |
4Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
BIBLIOGRAPHY | 239 |
INDEX | 249 |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2001 |
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
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