Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 1 ago 2008 - 416 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
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Página 8
... defined primarily by production to one defined by consumption. The virtual disappearance of the factory from corporate imagery, and the conscious cultivation of emotional links between corporate goods and the personal lives of consumers ...
... defined primarily by production to one defined by consumption. The virtual disappearance of the factory from corporate imagery, and the conscious cultivation of emotional links between corporate goods and the personal lives of consumers ...
Página 12
... time. This intrinsic connection to arguments that continue to define American social, cultural, and political life may explain why it has remained of interest to readers. In an age where the shelf life of books is most 12 / Preface.
... time. This intrinsic connection to arguments that continue to define American social, cultural, and political life may explain why it has remained of interest to readers. In an age where the shelf life of books is most 12 / Preface.
Página 27
... defined labor's work in terms of monotony and rationalized its product to a fragment, some businessmen spoke of ... define the uses or to rearrange the relationships of production. “The industrial democracy I am discussing,” Filene ...
... defined labor's work in terms of monotony and rationalized its product to a fragment, some businessmen spoke of ... define the uses or to rearrange the relationships of production. “The industrial democracy I am discussing,” Filene ...
Página 28
Stuart Ewen. of industrial production, it also tended to define protest and proletarian unrest in terms of the desire to consume, making these profitable as well. By the demand of workers for the right to be better consumers, the ...
Stuart Ewen. of industrial production, it also tended to define protest and proletarian unrest in terms of the desire to consume, making these profitable as well. By the demand of workers for the right to be better consumers, the ...
Página 42
... defined unity on the bases of common ethnicity, language, class or literature, was Ostensibly born out of common desires—mass responses to the demands of capitalist production. Mass industry, requiring a corresponding mass individual ...
... defined unity on the bases of common ethnicity, language, class or literature, was Ostensibly born out of common desires—mass responses to the demands of capitalist production. Mass industry, requiring a corresponding mass individual ...
Índice
6 | |
23 | |
31 | |
41 | |
1Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3Advertisings Truth | 69 |
4Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
BIBLIOGRAPHY | 239 |
INDEX | 249 |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2001 |
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
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