Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 1 ago 2008 - 416 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
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Página 31
... direct response to the needs of mass industrial capitalism. Second in procession after the manager of the production line, noted Whiting Williams, “came the leader who possessed the ability to develop and direct men's desires and ...
... direct response to the needs of mass industrial capitalism. Second in procession after the manager of the production line, noted Whiting Williams, “came the leader who possessed the ability to develop and direct men's desires and ...
Página 32
... direct-to-buyer advertising, which still comprised a major, though declining, sector of the industry. In an address to the American Association of Advertising Agencies on October 27, 1926, Calvin Coolidge noted that the industry now ...
... direct-to-buyer advertising, which still comprised a major, though declining, sector of the industry. In an address to the American Association of Advertising Agencies on October 27, 1926, Calvin Coolidge noted that the industry now ...
Página 34
... direct bearing on the Weltanschauung held by advertising in the 1920s is not clear. It was generally conceded, however, that a “knowledge of people—human nature”*—was as necessary a constituent of social production as the line manager's ...
... direct bearing on the Weltanschauung held by advertising in the 1920s is not clear. It was generally conceded, however, that a “knowledge of people—human nature”*—was as necessary a constituent of social production as the line manager's ...
Página 39
... direct man's Critical faculties against himself or his environment, “to make him self-conscious about matter of course things such as enlarged nose pores, bad breath. . . .” In mass advertising, the consciousness of a selling point was ...
... direct man's Critical faculties against himself or his environment, “to make him self-conscious about matter of course things such as enlarged nose pores, bad breath. . . .” In mass advertising, the consciousness of a selling point was ...
Página 87
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Índice
6 | |
23 | |
31 | |
41 | |
1Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3Advertisings Truth | 69 |
4Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
BIBLIOGRAPHY | 239 |
INDEX | 249 |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2001 |
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
acceptance activity advertising American appeared argued attempt authority became become broad buying capacity capitalism central century child civilization commodity conception consumer consumption context continued corporate create critical culture daily defined demands democracy democratic desire direct early economic effect emerged existence expression fact factory father fear felt Filene force freedom function given human ideal ideas ideology increasingly individual industrial interest issue labor less lives look Lynd machine marketplace mass production material modern mother nature noted notion offered organization patriarchal period political popular population possible presented question reality realm relations role selling sense social society spoke success things tion traditional truth twenties universal values vision wage woman women worker writing youth