Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 1 ago 2008 - 416 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
Dentro del libro
Resultados 1-5 de 21
Página viii
... emerged as a major writer, chronicling the life of the Beat literary movement, of which she was part. Her now distant effort and support continue to serve me well. For this edition Vanessa Mobley has been my editorial guide. I expect ...
... emerged as a major writer, chronicling the life of the Beat literary movement, of which she was part. Her now distant effort and support continue to serve me well. For this edition Vanessa Mobley has been my editorial guide. I expect ...
Página 2
... emergence of this now familiar new world. Writers for decades had criticized and bemoaned the unsettling invasions of commercial culture, but nothing that I learned in school provided me with a tangible interpretation of how twentieth ...
... emergence of this now familiar new world. Writers for decades had criticized and bemoaned the unsettling invasions of commercial culture, but nothing that I learned in school provided me with a tangible interpretation of how twentieth ...
Página 8
... emerged with the rise of a mass production system. Mass production required mass consumption, and a growing number of businessmen, I found, were beginning to speak of the ways that human instinct needed to be mobilized to turn ...
... emerged with the rise of a mass production system. Mass production required mass consumption, and a growing number of businessmen, I found, were beginning to speak of the ways that human instinct needed to be mobilized to turn ...
Página 21
... emerged that confuses individual interpretations of media “texts” with the exercise of creative freedom. At day's end, both roads retreat from the notion of informed public discussion as a fundamental democratic objective. My ...
... emerged that confuses individual interpretations of media “texts” with the exercise of creative freedom. At day's end, both roads retreat from the notion of informed public discussion as a fundamental democratic objective. My ...
Página 44
... emerged, one would think, quite apart from the social conditions and rela: tions to which these “benefits” therapeutically addressed themselves. On the printed page, modern living was defined as heated houses, easy transportation, and ...
... emerged, one would think, quite apart from the social conditions and rela: tions to which these “benefits” therapeutically addressed themselves. On the printed page, modern living was defined as heated houses, easy transportation, and ...
Índice
6 | |
23 | |
31 | |
41 | |
1Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3Advertisings Truth | 69 |
4Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
BIBLIOGRAPHY | 239 |
INDEX | 249 |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2001 |
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
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