Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 1 ago 2008 - 416 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
Dentro del libro
Resultados 1-5 de 29
Página v
... of Facts 2/ Commercializing Expression 3/Advertising's Truth 69 4/Obliterating the Factory 77 5/Consusumption and Social Change 6/ Consumption: A Partial Totality 23 PART III Mom, Dad and the Kids: Toward a Modern. 51 61 81 103.
... of Facts 2/ Commercializing Expression 3/Advertising's Truth 69 4/Obliterating the Factory 77 5/Consusumption and Social Change 6/ Consumption: A Partial Totality 23 PART III Mom, Dad and the Kids: Toward a Modern. 51 61 81 103.
Página 9
... expression was also probed. Though research for the book focused mainly on the period 1900–1930, its thesis, and my conscious intent, was to explore the dream life of the twentieth century. Unlike much historical writing, Captains was ...
... expression was also probed. Though research for the book focused mainly on the period 1900–1930, its thesis, and my conscious intent, was to explore the dream life of the twentieth century. Unlike much historical writing, Captains was ...
Página 14
... expression are under assault. In the wake of these developments it is encouraging that a growing number of people in many different fields are making various aspects of media and popular culture the object of study. While much in the ...
... expression are under assault. In the wake of these developments it is encouraging that a growing number of people in many different fields are making various aspects of media and popular culture the object of study. While much in the ...
Página 15
... expression. In many ways this fusion is a descendant of objectives that have been central to the rise of democratic movements over the past two centuries: universal literacy and public education. Historically, links between literacy and ...
... expression. In many ways this fusion is a descendant of objectives that have been central to the rise of democratic movements over the past two centuries: universal literacy and public education. Historically, links between literacy and ...
Página 16
... expression—the written word—upcoming struggles for media literacy must strive to empower people with contemporary implements of public discourse: video, graphic arts, photography, computer-assisted journalism and layout, and performance ...
... expression—the written word—upcoming struggles for media literacy must strive to empower people with contemporary implements of public discourse: video, graphic arts, photography, computer-assisted journalism and layout, and performance ...
Índice
6 | |
23 | |
31 | |
41 | |
1Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3Advertisings Truth | 69 |
4Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
BIBLIOGRAPHY | 239 |
INDEX | 249 |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2001 |
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
acceptance activity advertising American appeared argued attempt authority became become broad buying capacity capitalism central century child civilization commodity conception consumer consumption context continued corporate create critical culture daily defined demands democracy democratic desire direct early economic effect emerged existence expression fact factory father fear felt Filene force freedom function given human ideal ideas ideology increasingly individual industrial interest issue labor less lives look Lynd machine marketplace mass production material modern mother nature noted notion offered organization patriarchal period political popular population possible presented question reality realm relations role selling sense social society spoke success things tion traditional truth twenties universal values vision wage woman women worker writing youth