Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 1 ago 2008 - 416 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
Dentro del libro
Resultados 1-5 de 28
Página v
... of Facts 2/ Commercializing Expression 3/Advertising's Truth 69 4/Obliterating the Factory 77 5/Consusumption and Social Change 6/ Consumption: A Partial Totality 23 PART III Mom, Dad and the Kids: Toward a Modern. 51 61 81 103.
... of Facts 2/ Commercializing Expression 3/Advertising's Truth 69 4/Obliterating the Factory 77 5/Consusumption and Social Change 6/ Consumption: A Partial Totality 23 PART III Mom, Dad and the Kids: Toward a Modern. 51 61 81 103.
Página 8
... factory from corporate imagery, and the conscious cultivation of emotional links between corporate goods and the personal lives of consumers, provided a clairvoyant snapshot of the world to come. The book also 8 / Preface.
... factory from corporate imagery, and the conscious cultivation of emotional links between corporate goods and the personal lives of consumers, provided a clairvoyant snapshot of the world to come. The book also 8 / Preface.
Página 26
... factory,” so too did he realize that he must understand and manipulate, as part of his productive apparatus, the total world occupied by his workers. The necessity to “influence human conduct,” the knowledge that goods production meant ...
... factory,” so too did he realize that he must understand and manipulate, as part of his productive apparatus, the total world occupied by his workers. The necessity to “influence human conduct,” the knowledge that goods production meant ...
Página 76
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Página 77
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Índice
6 | |
23 | |
31 | |
41 | |
1Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3Advertisings Truth | 69 |
4Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
BIBLIOGRAPHY | 239 |
INDEX | 249 |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2001 |
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
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