Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 1 ago 2008 - 416 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
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Página 5
... freedom, saw ordinary people as the authors of their own lives. Though he found my perspective on the ways that corporate ideology leavened the popular imagination to be misguided, his insistence that society is a battleground, not an ...
... freedom, saw ordinary people as the authors of their own lives. Though he found my perspective on the ways that corporate ideology leavened the popular imagination to be misguided, his insistence that society is a battleground, not an ...
Página 16
... freedom in the North, where he became not only a reader but, more importantly, a writer, the leading black abolitionist. The written word was the primary tool of public knowledge, and in the nineteenth century literacy was essential for ...
... freedom in the North, where he became not only a reader but, more importantly, a writer, the leading black abolitionist. The written word was the primary tool of public knowledge, and in the nineteenth century literacy was essential for ...
Página 21
... freedom. At day's end, both roads retreat from the notion of informed public discussion as a fundamental democratic objective. My intellectual and creative ventures, as well as my concerns with contemporary media scholarship, are ...
... freedom. At day's end, both roads retreat from the notion of informed public discussion as a fundamental democratic objective. My intellectual and creative ventures, as well as my concerns with contemporary media scholarship, are ...
Página 27
... freedom” or “industrial democracy” as the blessing promised the worker by modern production methods. Yet the “freedom” and “democracy” offered by mass industry stopped short of a freedom to define the uses or to rearrange the ...
... freedom” or “industrial democracy” as the blessing promised the worker by modern production methods. Yet the “freedom” and “democracy” offered by mass industry stopped short of a freedom to define the uses or to rearrange the ...
Página 28
... freedom” that, out of necessity, attempted to subvert the moderation earlier valued for the masses. The question of shorter hours was also tantamount to offering labor the “chance” to expand the consumer market. And yet, this notion of ...
... freedom” that, out of necessity, attempted to subvert the moderation earlier valued for the masses. The question of shorter hours was also tantamount to offering labor the “chance” to expand the consumer market. And yet, this notion of ...
Índice
6 | |
23 | |
31 | |
41 | |
1Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3Advertisings Truth | 69 |
4Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
BIBLIOGRAPHY | 239 |
INDEX | 249 |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2001 |
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
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