Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 1 ago 2008 - 416 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
Dentro del libro
Resultados 1-5 de 31
Página viii
... Given this book's uncommon durability, I now have the chance to emphasize Loren's role as a pivotal mentor. When Captains first appeared, Joyce Johnson was its editor. Since then Joyce has emerged as a major writer, chronicling the life ...
... Given this book's uncommon durability, I now have the chance to emphasize Loren's role as a pivotal mentor. When Captains first appeared, Joyce Johnson was its editor. Since then Joyce has emerged as a major writer, chronicling the life ...
Página 3
... Given their efforts to assume the attributes of middleclass culture, they couldn't help but be mortified by a son whose cultural tastes seemed to have regressed, who watched television, listened to loud music, and seemed perfectly ...
... Given their efforts to assume the attributes of middleclass culture, they couldn't help but be mortified by a son whose cultural tastes seemed to have regressed, who watched television, listened to loud music, and seemed perfectly ...
Página 7
... charged advertising was an unequivocal fact of life, one needed to look backward, to a period of origination, in order to better understand the present. Oddly, given the ubiquity of its subject matter, Captains of Preface / 7.
... charged advertising was an unequivocal fact of life, one needed to look backward, to a period of origination, in order to better understand the present. Oddly, given the ubiquity of its subject matter, Captains of Preface / 7.
Página 8
Stuart Ewen. Oddly, given the ubiquity of its subject matter, Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture, published in 1976, became the first scholarly history to critically evaluate advertising ...
Stuart Ewen. Oddly, given the ubiquity of its subject matter, Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture, published in 1976, became the first scholarly history to critically evaluate advertising ...
Página 10
Stuart Ewen. fering a look at some of the ideas and actions that had given rise to a world that they knew. Though I did not expect this book, written while I was in my twenties, to install me as a founder of the field, I was not ...
Stuart Ewen. fering a look at some of the ideas and actions that had given rise to a world that they knew. Though I did not expect this book, written while I was in my twenties, to install me as a founder of the field, I was not ...
Índice
6 | |
23 | |
31 | |
41 | |
1Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3Advertisings Truth | 69 |
4Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
BIBLIOGRAPHY | 239 |
INDEX | 249 |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2001 |
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
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