Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 1 ago 2008 - 416 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
Dentro del libro
Resultados 1-5 de 41
Página 4
... human destruction. Beyond the classroom, the politics of everyday life were becoming an issue as well. Mobilized by an expanding civil rights movement, and later by the war in Vietnam, I was becoming an activist. After leaving college ...
... human destruction. Beyond the classroom, the politics of everyday life were becoming an issue as well. Mobilized by an expanding civil rights movement, and later by the war in Vietnam, I was becoming an activist. After leaving college ...
Página 8
... human instinct needed to be mobilized to turn consumption into an inner compulsion. The extent to which mass consumption and advertising were seen as a business response to the perceived threat of socialism was also explored ...
... human instinct needed to be mobilized to turn consumption into an inner compulsion. The extent to which mass consumption and advertising were seen as a business response to the perceived threat of socialism was also explored ...
Página 14
... human attention is being converted into an occasion for a sales pitch, while notions of the public interest and noncommercial arenas of expression are under assault. In the wake of these developments it is encouraging that a growing ...
... human attention is being converted into an occasion for a sales pitch, while notions of the public interest and noncommercial arenas of expression are under assault. In the wake of these developments it is encouraging that a growing ...
Página 15
... human chattels.” This episode unraveled a “painful mystery” for Douglass by explaining how enforced illiteracy buttressed “the white man's power to perpetuate the enslavement of the black man.” Douglass took this lesson with him Preface / ...
... human chattels.” This episode unraveled a “painful mystery” for Douglass by explaining how enforced illiteracy buttressed “the white man's power to perpetuate the enslavement of the black man.” Douglass took this lesson with him Preface / ...
Página 19
... Human Inequality, will be even more visual in nature. By the mid-1990s Billboards of the Future became more collective, and together with students and friends I began organizing large-scale street installations, about one a year ...
... Human Inequality, will be even more visual in nature. By the mid-1990s Billboards of the Future became more collective, and together with students and friends I began organizing large-scale street installations, about one a year ...
Índice
6 | |
23 | |
31 | |
41 | |
1Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3Advertisings Truth | 69 |
4Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
BIBLIOGRAPHY | 239 |
INDEX | 249 |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2001 |
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
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