Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 1 ago 2008 - 416 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
Dentro del libro
Resultados 1-5 de 76
Página v
... Ideology of Consumption 1/Assembling a New World of Facts 2/ Commercializing Expression 3/Advertising's Truth 69 4/Obliterating the Factory 77 5/Consusumption and Social Change 6/ Consumption: A Partial Totality 23 PART III Mom, Dad and ...
... Ideology of Consumption 1/Assembling a New World of Facts 2/ Commercializing Expression 3/Advertising's Truth 69 4/Obliterating the Factory 77 5/Consusumption and Social Change 6/ Consumption: A Partial Totality 23 PART III Mom, Dad and ...
Página 4
... ideology, of systems of belief so compelling, so all-encompassing, that for people under their sway they constitute ... ideological bent of the commercial media and their role as instruments of consent became more and more palpable. The ...
... ideology, of systems of belief so compelling, so all-encompassing, that for people under their sway they constitute ... ideological bent of the commercial media and their role as instruments of consent became more and more palpable. The ...
Página 5
... ideology leavened the popular imagination to be misguided, his insistence that society is a battleground, not an iron cage, has stayed with me. Gutman also introduced me to E. P. Thompson's “Time, Work-Discipline, and Industrial ...
... ideology leavened the popular imagination to be misguided, his insistence that society is a battleground, not an iron cage, has stayed with me. Gutman also introduced me to E. P. Thompson's “Time, Work-Discipline, and Industrial ...
Página 10
... ideology were becoming central to the ways that American society was being interpreted and understood. Fortuitously, Captains was among the first books to bring these issues to the stage of intellectual life, something that has often ...
... ideology were becoming central to the ways that American society was being interpreted and understood. Fortuitously, Captains was among the first books to bring these issues to the stage of intellectual life, something that has often ...
Página 14
... ideology of consumption. Since the mid-1970s, when Captains was published, the global reach of American commercial culture has only accelerated. In the 1980s commercialism mushroomed into a vehement global religion. Where advertising ...
... ideology of consumption. Since the mid-1970s, when Captains was published, the global reach of American commercial culture has only accelerated. In the 1980s commercialism mushroomed into a vehement global religion. Where advertising ...
Índice
6 | |
23 | |
31 | |
41 | |
1Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3Advertisings Truth | 69 |
4Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
BIBLIOGRAPHY | 239 |
INDEX | 249 |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2001 |
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
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