Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 1 ago 2008 - 416 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
Dentro del libro
Resultados 1-5 de 26
Página 8
... individual attempts to sell a product or service, I approached advertising overall as a widely iterated commentary on issues of want and desire, a novel philosophical system, a pivotal medium by which a new, consumerist way of life was ...
... individual attempts to sell a product or service, I approached advertising overall as a widely iterated commentary on issues of want and desire, a novel philosophical system, a pivotal medium by which a new, consumerist way of life was ...
Página 12
... individuals seldom occur in a vacuum. That their inventions were spontaneously “imposed . . . on a passive population” was never my argument, and the overtly political disposition of my book, and of my later writings, assumes that the ...
... individuals seldom occur in a vacuum. That their inventions were spontaneously “imposed . . . on a passive population” was never my argument, and the overtly political disposition of my book, and of my later writings, assumes that the ...
Página 17
... political situationist has occupied a good part of my life since 1980. It began with an individual political art project called Billboards of the Future, weekly Billboards of the FUTURE. photocopied fliers that I handed out Preface / 17.
... political situationist has occupied a good part of my life since 1980. It began with an individual political art project called Billboards of the Future, weekly Billboards of the FUTURE. photocopied fliers that I handed out Preface / 17.
Página 21
... individual interpretations of media “texts” with the exercise of creative freedom. At day's end, both roads retreat from the notion of informed public discussion as a fundamental democratic objective. My intellectual and creative ...
... individual interpretations of media “texts” with the exercise of creative freedom. At day's end, both roads retreat from the notion of informed public discussion as a fundamental democratic objective. My intellectual and creative ...
Página 34
... individual as the object of continual and harsh social scrutiny underscored the argument of much of the ad texts of the decade. Whether or not the general conception of “self” as propounded by Floyd Henry Allport had a direct bearing on ...
... individual as the object of continual and harsh social scrutiny underscored the argument of much of the ad texts of the decade. Whether or not the general conception of “self” as propounded by Floyd Henry Allport had a direct bearing on ...
Índice
6 | |
23 | |
31 | |
41 | |
1Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3Advertisings Truth | 69 |
4Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
BIBLIOGRAPHY | 239 |
INDEX | 249 |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2001 |
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
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