Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 1 ago 2008 - 416 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
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Página 2
... interest in learning about the history that stood behind the emergence of this now familiar new world. Writers for decades had criticized and bemoaned the unsettling invasions of commercial culture, but nothing that I learned in school ...
... interest in learning about the history that stood behind the emergence of this now familiar new world. Writers for decades had criticized and bemoaned the unsettling invasions of commercial culture, but nothing that I learned in school ...
Página 3
... interests, such as they were, were foreign to them and a disappointment. Given their efforts to assume the attributes of middleclass culture, they couldn't help but be mortified by a son whose cultural tastes seemed to have regressed ...
... interests, such as they were, were foreign to them and a disappointment. Given their efforts to assume the attributes of middleclass culture, they couldn't help but be mortified by a son whose cultural tastes seemed to have regressed ...
Página 6
... interest primarily to other historians. Most important, Baritz was enthusiastic about my interest in studying the history of mass consumption and advertising, fields that did not yet exist. My approach—to question the ruling faiths of ...
... interest primarily to other historians. Most important, Baritz was enthusiastic about my interest in studying the history of mass consumption and advertising, fields that did not yet exist. My approach—to question the ruling faiths of ...
Página 7
... interest. Doing research in Harvard's Widener Library and Baker Business Library, I felt like a spy, following a mass consumer culture and the commercial propaganda machinery that propelled it. What blew me away, what still blows me ...
... interest. Doing research in Harvard's Widener Library and Baker Business Library, I felt like a spy, following a mass consumer culture and the commercial propaganda machinery that propelled it. What blew me away, what still blows me ...
Página 10
... interest. In spite of inbred academic evasions, consumer culture was a conspicuous subject in need of a history. At a moment when the prevailing structures of American power were widely being questioned, and sacred cows were on the ...
... interest. In spite of inbred academic evasions, consumer culture was a conspicuous subject in need of a history. At a moment when the prevailing structures of American power were widely being questioned, and sacred cows were on the ...
Índice
6 | |
23 | |
31 | |
41 | |
1Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3Advertisings Truth | 69 |
4Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
BIBLIOGRAPHY | 239 |
INDEX | 249 |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2001 |
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
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