Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 1 ago 2008 - 416 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
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Página 4
... issue as well. Mobilized by an expanding civil rights movement, and later by the war in Vietnam, I was becoming an activist. After leaving college to work for a year as an organizer with the Student Non-Violent Coordinating Committee ...
... issue as well. Mobilized by an expanding civil rights movement, and later by the war in Vietnam, I was becoming an activist. After leaving college to work for a year as an organizer with the Student Non-Violent Coordinating Committee ...
Página 5
... issues that shaped my intellectual development. At the same time, however, there was something about Marcuse and the Frankfurt School that disturbed me. Despite their profound critique of American mass culture, there was a decidedly ...
... issues that shaped my intellectual development. At the same time, however, there was something about Marcuse and the Frankfurt School that disturbed me. Despite their profound critique of American mass culture, there was a decidedly ...
Página 6
... issues he had written about in his book Servants of Power. For his research seminar in 1969 I wrote a paper entitled “Advertising as Social Production,” which delved into the ways that a number of early-twentiethcentury businessmen ...
... issues he had written about in his book Servants of Power. For his research seminar in 1969 I wrote a paper entitled “Advertising as Social Production,” which delved into the ways that a number of early-twentiethcentury businessmen ...
Página 8
... issues of want and desire, a novel philosophical system, a pivotal medium by which a new, consumerist way of life was shaped, depicted, communicated, and sold. Captains of Consciousness also looks at advertising as the embodiment of ...
... issues of want and desire, a novel philosophical system, a pivotal medium by which a new, consumerist way of life was shaped, depicted, communicated, and sold. Captains of Consciousness also looks at advertising as the embodiment of ...
Página 9
... issue, only to turn around a few issues later and give it an award as a “Best Business Book” of the year. It was named an “Outstanding Academic Book” by Choice magazine, while others questioned its objectivity and cited its “Marxist ...
... issue, only to turn around a few issues later and give it an award as a “Best Business Book” of the year. It was named an “Outstanding Academic Book” by Choice magazine, while others questioned its objectivity and cited its “Marxist ...
Índice
6 | |
23 | |
31 | |
41 | |
1Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3Advertisings Truth | 69 |
4Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
BIBLIOGRAPHY | 239 |
INDEX | 249 |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2001 |
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
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