Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 1 ago 2008 - 416 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
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Página 6
... mass consumption and advertising, fields that did not yet exist. My approach—to question the ruling faiths of ... Production,” which delved into the ways that a number of early-twentiethcentury businessmen—forward-thinking capitalists like ...
... mass consumption and advertising, fields that did not yet exist. My approach—to question the ruling faiths of ... Production,” which delved into the ways that a number of early-twentiethcentury businessmen—forward-thinking capitalists like ...
Página 8
... mass production system. Mass production required mass consumption, and a growing number of businessmen, I found, were beginning to speak of the ways that human instinct needed to be mobilized to turn consumption into an inner compulsion ...
... mass production system. Mass production required mass consumption, and a growing number of businessmen, I found, were beginning to speak of the ways that human instinct needed to be mobilized to turn consumption into an inner compulsion ...
Página 12
... mass production was taking hold and modern advertising was being developed, and it revealed the extent to which a broad number of business leaders were harboring similar thoughts. This is not conspiracy; it is the history of ideas. The ...
... mass production was taking hold and modern advertising was being developed, and it revealed the extent to which a broad number of business leaders were harboring similar thoughts. This is not conspiracy; it is the history of ideas. The ...
Página 23
... Mass production was a way of making production more economical. Through his use of the assembly line, Ford was able to utilize “expensive, single-purpose” machinery along with “quickly trained, single-purpose” workmen to make a single ...
... Mass production was a way of making production more economical. Through his use of the assembly line, Ford was able to utilize “expensive, single-purpose” machinery along with “quickly trained, single-purpose” workmen to make a single ...
Página 24
... mass production systems.” By the 1920s, interest in and employment of the industrial potential of mass production extended far beyond the automobile industry. In recognition of such industrial developments, the United States Special ...
... mass production systems.” By the 1920s, interest in and employment of the industrial potential of mass production extended far beyond the automobile industry. In recognition of such industrial developments, the United States Special ...
Índice
6 | |
23 | |
31 | |
41 | |
1Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3Advertisings Truth | 69 |
4Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
BIBLIOGRAPHY | 239 |
INDEX | 249 |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2001 |
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
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