Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 1 ago 2008 - 416 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
Dentro del libro
Resultados 1-5 de 83
Página v
... / Commercializing Expression 3/Advertising's Truth 69 4/Obliterating the Factory 77 5/Consusumption and Social Change 6/ Consumption: A Partial Totality 23 PART III Mom, Dad and the Kids: Toward a Modern. 51 61 81 103.
... / Commercializing Expression 3/Advertising's Truth 69 4/Obliterating the Factory 77 5/Consusumption and Social Change 6/ Consumption: A Partial Totality 23 PART III Mom, Dad and the Kids: Toward a Modern. 51 61 81 103.
Página vi
Stuart Ewen. PART III Mom, Dad and the Kids: Toward a Modern Architecture of Daily Life 1 / Industrialization and the Family: Changing Modes of Survival 113 2 / Radical Visons and the Transformation of Patriarchal Authority 125 3 / The ...
Stuart Ewen. PART III Mom, Dad and the Kids: Toward a Modern Architecture of Daily Life 1 / Industrialization and the Family: Changing Modes of Survival 113 2 / Radical Visons and the Transformation of Patriarchal Authority 125 3 / The ...
Página 2
... modern man, he drew his last paychecks from a decidedly modern job. My paternal grandmother never discarded her commitment to the old world—I could smell it when I entered her apartment—but my other grandmother, Anna Scott, was a big 2 ...
... modern man, he drew his last paychecks from a decidedly modern job. My paternal grandmother never discarded her commitment to the old world—I could smell it when I entered her apartment—but my other grandmother, Anna Scott, was a big 2 ...
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... modern life. I also learned how the lives of ordinary people, though often invisible in the historical record, have played a powerful role in social movements and in the dynamics of great and horrifying social changes. I studied the ...
... modern life. I also learned how the lives of ordinary people, though often invisible in the historical record, have played a powerful role in social movements and in the dynamics of great and horrifying social changes. I studied the ...
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... Production,” which delved into the ways that a number of early-twentiethcentury businessmen—forward-thinking capitalists like Edward Filene, along with architects of modern advertising—looked to 6 / Preface Advertising as Social Production.
... Production,” which delved into the ways that a number of early-twentiethcentury businessmen—forward-thinking capitalists like Edward Filene, along with architects of modern advertising—looked to 6 / Preface Advertising as Social Production.
Índice
6 | |
23 | |
31 | |
41 | |
1Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3Advertisings Truth | 69 |
4Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
BIBLIOGRAPHY | 239 |
INDEX | 249 |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2001 |
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
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