Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 1 ago 2008 - 416 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
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Página 19
... nature. By the mid-1990s Billboards of the Future became more collective, and together with students and friends I began organizing large-scale street installations, about one a year, beginning with “Gravestones for Democracy” in 1995 ...
... nature. By the mid-1990s Billboards of the Future became more collective, and together with students and friends I began organizing large-scale street installations, about one a year, beginning with “Gravestones for Democracy” in 1995 ...
Página 25
... nature of the American buying public. In response to the exigencies of the productive system of the twentieth century, excessiveness replaced thrift as a social value. It became imperative to invest the laborer with a financial power ...
... nature of the American buying public. In response to the exigencies of the productive system of the twentieth century, excessiveness replaced thrift as a social value. It became imperative to invest the laborer with a financial power ...
Página 34
... nature is more difficult to control than material nature,” ad men spoke in Specific terms of “human instincts” which if properly understood could induce people “to buy a given product if it was scientifically presented. If advertising ...
... nature is more difficult to control than material nature,” ad men spoke in Specific terms of “human instincts” which if properly understood could induce people “to buy a given product if it was scientifically presented. If advertising ...
Página 35
... nature of the consumer, but through an argument based on the intrinsic qualities of the item itself. The advertisers were concerned with effecting a self-conscious change in the psychic economy, which could not come about if they spent ...
... nature of the consumer, but through an argument based on the intrinsic qualities of the item itself. The advertisers were concerned with effecting a self-conscious change in the psychic economy, which could not come about if they spent ...
Página 37
... nature of this desire, and not incidentally the nature of capitalism, required an unquestioning attitude toward the uses of production. The use of psychological methods, therefore, attempted to turn the Consumer's Critical functions ...
... nature of this desire, and not incidentally the nature of capitalism, required an unquestioning attitude toward the uses of production. The use of psychological methods, therefore, attempted to turn the Consumer's Critical functions ...
Índice
6 | |
23 | |
31 | |
41 | |
1Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3Advertisings Truth | 69 |
4Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
BIBLIOGRAPHY | 239 |
INDEX | 249 |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2001 |
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
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