Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 1 ago 2008 - 416 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
Dentro del libro
Resultados 1-5 de 37
Página 26
... noted Filene, “will lead to pretty thorough overhauling of our machinery and methods of distribution, and, in the end, both the Quantity and quality of Consumption will be dictated by them.” As the “twentieth-century industrialist ...
... noted Filene, “will lead to pretty thorough overhauling of our machinery and methods of distribution, and, in the end, both the Quantity and quality of Consumption will be dictated by them.” As the “twentieth-century industrialist ...
Página 28
... noted that “High wages [are the] . . . very essence of great production.” In 1923, Julius Barnes, president of the U.S. Chamber of Commerce, spoke of the need to prevent the overconcentration of wealth, which threatened the development ...
... noted that “High wages [are the] . . . very essence of great production.” In 1923, Julius Barnes, president of the U.S. Chamber of Commerce, spoke of the need to prevent the overconcentration of wealth, which threatened the development ...
Página 29
... necessities of capitalism, Filene noted that, modern workmen have learned their habits of ConSumption and their habits of spending (thrift) in the school of fatigue, in a time when high prices and “Shorter hours, higher wages . . .” | 29.
... necessities of capitalism, Filene noted that, modern workmen have learned their habits of ConSumption and their habits of spending (thrift) in the school of fatigue, in a time when high prices and “Shorter hours, higher wages . . .” | 29.
Página 31
... noted Whiting Williams, “came the leader who possessed the ability to develop and direct men's desires and demands in a way to furnish the organized mass sales required for the mass production made possible by the massed dollars ...
... noted Whiting Williams, “came the leader who possessed the ability to develop and direct men's desires and demands in a way to furnish the organized mass sales required for the mass production made possible by the massed dollars ...
Página 32
... noted that the industry now required “for its maintenance, investments of great capital, the Occupation of large areas of floor space, the employment of an enormous number of people.” The production line had insured the efficient ...
... noted that the industry now required “for its maintenance, investments of great capital, the Occupation of large areas of floor space, the employment of an enormous number of people.” The production line had insured the efficient ...
Índice
6 | |
23 | |
31 | |
41 | |
1Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3Advertisings Truth | 69 |
4Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
BIBLIOGRAPHY | 239 |
INDEX | 249 |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2001 |
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
acceptance activity advertising American appeared argued attempt authority became become broad buying capacity capitalism central century child civilization commodity conception consumer consumption context continued corporate create critical culture daily defined demands democracy democratic desire direct early economic effect emerged existence expression fact factory father fear felt Filene force freedom function given human ideal ideas ideology increasingly individual industrial interest issue labor less lives look Lynd machine marketplace mass production material modern mother nature noted notion offered organization patriarchal period political popular population possible presented question reality realm relations role selling sense social society spoke success things tion traditional truth twenties universal values vision wage woman women worker writing youth