Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 1 ago 2008 - 416 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
Dentro del libro
Resultados 1-5 de 41
Página vii
... offered valuable suggestions. Among them, Ros Baxandall, Paul Breines, Linda Gordon, Gail Pellett, Margaret Cerullo, and Naomi Glauberman still merit both mention and thanks. My sons, Paul Ewen and Sam Ewen, my parents, Sol Ewen and ...
... offered valuable suggestions. Among them, Ros Baxandall, Paul Breines, Linda Gordon, Gail Pellett, Margaret Cerullo, and Naomi Glauberman still merit both mention and thanks. My sons, Paul Ewen and Sam Ewen, my parents, Sol Ewen and ...
Página 4
... offered an eloquent picture of the stark contradictions that mired the “American Century.” Back in Wisconsin, as U.S. involvement in Vietnam was escalating, the ideological bent of the commercial media and their role as instruments of ...
... offered an eloquent picture of the stark contradictions that mired the “American Century.” Back in Wisconsin, as U.S. involvement in Vietnam was escalating, the ideological bent of the commercial media and their role as instruments of ...
Página 9
... reviewer in the Birmingham News declared the book “mostly junk.” Captains clearly resonated for many people. Though a book about history, it was recognizable, offering a look at some of the ideas and actions that Preface / 9.
... reviewer in the Birmingham News declared the book “mostly junk.” Captains clearly resonated for many people. Though a book about history, it was recognizable, offering a look at some of the ideas and actions that Preface / 9.
Página 10
... offering a critical perspective about a subject that people tend to have strong feelings about, Captains of ... offered a more detailed picture of the industry than I had drawn. An anthology, The Culture of Consumption, edited ...
... offering a critical perspective about a subject that people tend to have strong feelings about, Captains of ... offered a more detailed picture of the industry than I had drawn. An anthology, The Culture of Consumption, edited ...
Página 11
... offered up a syrupy polemic on behalf of advertising and at the same time an assertion that advertising has had little influence on American society. The public differences between us constituted one of the first academic debates over ...
... offered up a syrupy polemic on behalf of advertising and at the same time an assertion that advertising has had little influence on American society. The public differences between us constituted one of the first academic debates over ...
Índice
6 | |
23 | |
31 | |
41 | |
1Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3Advertisings Truth | 69 |
4Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
BIBLIOGRAPHY | 239 |
INDEX | 249 |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2001 |
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
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