Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 1 ago 2008 - 416 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
Dentro del libro
Resultados 1-5 de 27
Página 7
... charged advertising was an unequivocal fact of life, one needed to look backward, to a period of origination, in order to better understand the present. Oddly, given the ubiquity of its subject matter, Captains of Preface / 7.
... charged advertising was an unequivocal fact of life, one needed to look backward, to a period of origination, in order to better understand the present. Oddly, given the ubiquity of its subject matter, Captains of Preface / 7.
Página 9
... period 1900–1930, its thesis, and my conscious intent, was to explore the dream life of the twentieth century. Unlike much historical writing, Captains was audacious, impassioned, overtly political—and unfinished, pointing me in ...
... period 1900–1930, its thesis, and my conscious intent, was to explore the dream life of the twentieth century. Unlike much historical writing, Captains was audacious, impassioned, overtly political—and unfinished, pointing me in ...
Página 12
... period of social, economic, and strategic transition. That their conceits dovetailed is not because they were plotted in some Ministry of Truth. It indicates only that they faced common problems and that, using available tools, they ...
... period of social, economic, and strategic transition. That their conceits dovetailed is not because they were plotted in some Ministry of Truth. It indicates only that they faced common problems and that, using available tools, they ...
Página 30
... period.” The discrepancy between purchasing power and the rate of industrial growth was dealt with in part by the significant development of installment selling” which grew as an attempt to bolster “inadequate” markets in the ...
... period.” The discrepancy between purchasing power and the rate of industrial growth was dealt with in part by the significant development of installment selling” which grew as an attempt to bolster “inadequate” markets in the ...
Página 44
... period denied complicity. Rather, the logic of contemporaneous advertising read, one can free oneself from the ills of modern life by embroiling oneself in the maintenance of that life. A 1924 ad for Pompeian facial products argued that ...
... period denied complicity. Rather, the logic of contemporaneous advertising read, one can free oneself from the ills of modern life by embroiling oneself in the maintenance of that life. A 1924 ad for Pompeian facial products argued that ...
Índice
6 | |
23 | |
31 | |
41 | |
1Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3Advertisings Truth | 69 |
4Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
BIBLIOGRAPHY | 239 |
INDEX | 249 |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2001 |
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
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