Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 1 ago 2008 - 416 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
Dentro del libro
Resultados 1-5 de 80
Página v
... Political Ideology of Consumption 1/Assembling a New World of Facts 2/ Commercializing Expression 3/Advertising's Truth 69 4/Obliterating the Factory 77 5/Consusumption and Social Change 6/ Consumption: A Partial Totality 23 PART III ...
... Political Ideology of Consumption 1/Assembling a New World of Facts 2/ Commercializing Expression 3/Advertising's Truth 69 4/Obliterating the Factory 77 5/Consusumption and Social Change 6/ Consumption: A Partial Totality 23 PART III ...
Página 4
... political consequences of the cultural realm, of the irrational, and the ways that myths and images may assert a power so great that people, against all reason, may revel in human destruction. Beyond the classroom, the politics of ...
... political consequences of the cultural realm, of the irrational, and the ways that myths and images may assert a power so great that people, against all reason, may revel in human destruction. Beyond the classroom, the politics of ...
Página 9
... political—and unfinished, pointing me in directions I would need to go in future research and writing. It also quickly gathered an audience. Attacked by editorials and articles in Advertising Age, the book was widely reviewed and became ...
... political—and unfinished, pointing me in directions I would need to go in future research and writing. It also quickly gathered an audience. Attacked by editorials and articles in Advertising Age, the book was widely reviewed and became ...
Página 12
... political disposition of my book, and of my later writings, assumes that the population is not only capable of resisting but must resist the miasma of commercialism when it threatens to stifle other ways of seeing and imagining. It also ...
... political disposition of my book, and of my later writings, assumes that the population is not only capable of resisting but must resist the miasma of commercialism when it threatens to stifle other ways of seeing and imagining. It also ...
Página 14
... political ideology of consumption. Since the mid-1970s, when Captains was published, the global reach of American ... politics of culture. If in the 1970s the critical exegesis of consumer society seemed an appropriate response to the ...
... political ideology of consumption. Since the mid-1970s, when Captains was published, the global reach of American ... politics of culture. If in the 1970s the critical exegesis of consumer society seemed an appropriate response to the ...
Índice
6 | |
23 | |
31 | |
41 | |
1Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3Advertisings Truth | 69 |
4Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
BIBLIOGRAPHY | 239 |
INDEX | 249 |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2001 |
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
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