Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 1 ago 2008 - 416 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
Dentro del libro
Resultados 1-5 de 27
Página 11
... population. Neither Ewen nor Boorstin grasps the complex relationship between power relations and changes in values—or between advertisers' changing strategies and the cultural confusion at the turn of the century. When one looks ...
... population. Neither Ewen nor Boorstin grasps the complex relationship between power relations and changes in values—or between advertisers' changing strategies and the cultural confusion at the turn of the century. When one looks ...
Página 12
... population” was never my argument, and the overtly political disposition of my book, and of my later writings, assumes that the population is not only capable of resisting but must resist the miasma of commercialism when it threatens to ...
... population” was never my argument, and the overtly political disposition of my book, and of my later writings, assumes that the population is not only capable of resisting but must resist the miasma of commercialism when it threatens to ...
Página 29
... population to the exigencies of mass production. A capitalism that had previously required the worker to “live, move, and . . . [have] . . . his being there on the job” was now, in some industries, trying to undo such notions. Now ...
... population to the exigencies of mass production. A capitalism that had previously required the worker to “live, move, and . . . [have] . . . his being there on the job” was now, in some industries, trying to undo such notions. Now ...
Página 41
... population in proud and patriotic terms. “To National Advertising,” noted Presbrey, “has recently been attributed most of the growth of a national homogeneity in Our people, a uniformity of ideas which, despite the mixture of races, is ...
... population in proud and patriotic terms. “To National Advertising,” noted Presbrey, “has recently been attributed most of the growth of a national homogeneity in Our people, a uniformity of ideas which, despite the mixture of races, is ...
Página 43
... population had not yet been sophisticated to the methods of modern advertising. While other Americans were portrayed as responding to appeals to universal instinct, the author noted that “Swedes and Germans . . . study the most minute ...
... population had not yet been sophisticated to the methods of modern advertising. While other Americans were portrayed as responding to appeals to universal instinct, the author noted that “Swedes and Germans . . . study the most minute ...
Índice
6 | |
23 | |
31 | |
41 | |
1Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3Advertisings Truth | 69 |
4Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
BIBLIOGRAPHY | 239 |
INDEX | 249 |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2001 |
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
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