Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 1 ago 2008 - 416 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
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Página 4
... reality. I learned of the political consequences of the cultural realm, of the irrational, and the ways that myths and images may assert a power so great that people, against all reason, may revel in human destruction. Beyond the ...
... reality. I learned of the political consequences of the cultural realm, of the irrational, and the ways that myths and images may assert a power so great that people, against all reason, may revel in human destruction. Beyond the ...
Página 30
... realities that threatened that vision. In terms of economic development, the financial growth of industrial Corporations averaged 286 percent between 1922 and 1929. Despite wage hikes and relatively shorter hours in some industries ...
... realities that threatened that vision. In terms of economic development, the financial growth of industrial Corporations averaged 286 percent between 1922 and 1929. Despite wage hikes and relatively shorter hours in some industries ...
Página 45
... reality of mass life. Their solution was a sort of mass pseudodemassification. A good deal of drug and toilet goods advertising made even more specific references to the quality of industrial life. Appealing to dissatisfaction and ...
... reality of mass life. Their solution was a sort of mass pseudodemassification. A good deal of drug and toilet goods advertising made even more specific references to the quality of industrial life. Appealing to dissatisfaction and ...
Página 46
... realities of a growing industrial Society, ad men presented products as means to what they viewed as instinctual ends. Speaking often to women,” ads offered daintiness, beauty, romance, grace, Security and husbands through the 46 ...
... realities of a growing industrial Society, ad men presented products as means to what they viewed as instinctual ends. Speaking often to women,” ads offered daintiness, beauty, romance, grace, Security and husbands through the 46 ...
Página 48
... realities of civil society. In what was viewed as their instinctual search for traditional ideals, people were offered a vision of civilized man which was transvaluated in terms of the pecuniary exigencies of Society. Within a society ...
... realities of civil society. In what was viewed as their instinctual search for traditional ideals, people were offered a vision of civilized man which was transvaluated in terms of the pecuniary exigencies of Society. Within a society ...
Índice
6 | |
23 | |
31 | |
41 | |
1Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3Advertisings Truth | 69 |
4Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
BIBLIOGRAPHY | 239 |
INDEX | 249 |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2001 |
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
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