Captains Of Consciousness Advertising And The Social Roots Of The Consumer CultureBasic Books, 1 ago 2008 - 416 páginas Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. |
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Página 4
... realm, of the irrational, and the ways that myths and images may assert a power so great that people, against all reason, may revel in human destruction. Beyond the classroom, the politics of everyday life were becoming an issue as well ...
... realm, of the irrational, and the ways that myths and images may assert a power so great that people, against all reason, may revel in human destruction. Beyond the classroom, the politics of everyday life were becoming an issue as well ...
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... realm—and the enigmatic ties linking aesthetic, social, economic, political, and ethical values—must be brought down to earth as a subject of study. The development of curricula in media and visual literacy will not only sharpen ...
... realm—and the enigmatic ties linking aesthetic, social, economic, political, and ethical values—must be brought down to earth as a subject of study. The development of curricula in media and visual literacy will not only sharpen ...
Página 17
... realm of public expression and will magnify the possibility of meaningful public interactions. Distinctions between publicist and citizen, author and audience, need to be broken down. Education can facilitate this process. It can ...
... realm of public expression and will magnify the possibility of meaningful public interactions. Distinctions between publicist and citizen, author and audience, need to be broken down. Education can facilitate this process. It can ...
Página 37
... realm of mass Social production. It was felt that capitalism, through an appeal to instincts—ultimately feelings of social insecurity—could habituate men and women to consumptive life.” Such social production of consumers represented a ...
... realm of mass Social production. It was felt that capitalism, through an appeal to instincts—ultimately feelings of social insecurity—could habituate men and women to consumptive life.” Such social production of consumers represented a ...
Página 58
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Índice
6 | |
23 | |
31 | |
41 | |
1Assembling a New World of Facts | 51 |
2 Commercializing Expression | 61 |
3Advertisings Truth | 69 |
4Obliterating the Factory | 77 |
The Family as Ground for Business | 131 |
Youth as an Industrial Ideal | 139 |
The Patriarch as Wage Slave | 151 |
Consumption and the Ideal of | 159 |
Consumption and Sedution | 177 |
NOTES | 221 |
BIBLIOGRAPHY | 239 |
INDEX | 249 |
Otras ediciones - Ver todo
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2001 |
Captains Of Consciousness Advertising And The Social Roots Of The Consumer ... Stuart Ewen Vista previa restringida - 2008 |
Captains of Consciousness: Advertising and the Social Roots of the Consumer ... Stuart Ewen Vista de fragmentos - 1976 |
Términos y frases comunes
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